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Did anyone actually read the article...
This is retarded.
1. "Google lets marketers in a handful of countries pay to surface their ads when a would-be customer searches for a rival's brand name"
2. "Honda, for instance, could bid to have one of its ads displayed when a consumer searches the term "Toyota.""
It does not mention using trademarks IN THE AD.. it is saying you can bid on other companies trademarks... last time I checked I've been doing that since 2006
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