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Old 06-22-2009, 11:12 AM   #99 (permalink)
bigsherm
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Join Date: Feb 2009
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50/.8 = 63. Which is the total number of ads submitted to get the 50 approved. 63 ads x 6 hours to be approved each = 378 Hours / 24hr = 16 Days, assuming this lazy example can be disciplined enough to submit an ad every 6 hours for 16 consecutive days.

If this were on weekly wires, the Facebook campaign would lose it's relative value to the AdWords group because of the 3 week lag. With AdWords you could reinvest each week and grow it as rapidly as reinvestment allows (now, I'm assuming you can get it wired to the account you loaded it up with and it goes smooth and that your 13,000 in revenue can be realized in a week...haven't gotten here yet but I like the numbers )

With FB the ROI = 3,120 / 10,000 = 31.2% or .312 Cents of Profit per dollar spent.

Adwords = 30 cents per Dollar of Profit.

Without building a little Excel sheet and projecting this out, we can see this principle in the first 4 weeks.

WK1:
Adwords - $13000 Revenue
FB - 0

WK2:
Adwords - $13000 x (1+.30) = 16,900
FB - 0

WK3:
Adwords - $16,900 x 1.3 = 21,970
FB - $13,210

WK4:
AdWords - $21,970 x 1.3 = $28,561
FB - $13,210 x 1.312 = $17,331.52

AdWords takes over rather fast. The key here is rapid payment cycle, an argument can be made that getting to weekly wires may be as important as improving your ROI another 15%. With that, if you cannot break the 1k/wk threshold, maybe negotiating a payout decrease to get weekly wires to reinvest is a strong idea. "Just this once to see how it works"

Who knows, I'm still working a shitty job to save up a strong base like this to start PPC so I can immediately get to wires so I'm just saying what I've read so far.

I'll try some more of these throughout the days, thanks for the practice and the effort you put into creating these.
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