Well, I'm really filling like ready to go, but I just want to clear some things.
About ad groups, I understand that you can make a few ad groups with each
having different keywords(phrases), for more targeted ads and decreasing the CPC of the kw's.
now I really need to clarify that issue with the ad groups, how to use them,
why, when etc. (maybe a good article you can suggest of?)
Now the second thing is about split testing, I understand that split testing
mainly done with LP's, you throw scripts at them, that show different forms of LPs each time, like rotating banners only as pages, and then you can optimize/change/add your LP's.
so basically I think u can also split test your text ads etc. etc.
Can you tell me more about split testing?
thanks in advance,
