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You are looking for the short cuts. They don't exist. Split test. A vs. B, in any combo you can think.
So far as ad groups go. You can just use them to further organize your split testing. I would use adgroups for times, and/or locations. Such as comparig NYC vs. LA, and have them run from 5pm to 8pm everyday, with time zones these have to be split.
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Originally Posted by alexb
Now my philosophy is that most people are too stupid to have money, so I should hold onto it for them.
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