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I use: wordpress with some important plugins. xmlsitemap generator, related posts, popularity contest wp-post-ratings. I choose a design that is rather plain, SE Optimeze it, and integrate the ads around my content.
I use google webmastertools and have my analytics account linked to my adsense account. I use google trends and insights for search.
Before I launch a blog, I make sure that I have at least 20 unique qualty posts. I get a large list of update services to ping. Then I build my site map, ping google yahoo, bing and others, then I write another article. After that I go to 3 major dutch social news bookmarking sites and bookmark the best articles. I also look for other places to get good links.
I target for high paying keywords, mainly finance. This has worked well for me.
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