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So far I've spent $6, 19 clicks out of 7200 impressions (0.28%), 14 click throughs to offer and 0 conversions.
Vamping up my PPC campaign with more keywords and more targetted ads. I've decided to make my ads more targetted, have adjusted LP's for specific ad groups, and have content related ad groups. I'll let you guys know how the changes effect my rates.
QUESTION
Broad match or phrase match? Which is more effective?
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