Yeah, I am planning on monetizing it. However, I am going to focus on monetizing it without spending too much money (let's say my budget is around $100 per month). So, in that sense, I plan on posting comments on forums and responding to threads on Yahoo Answers to see if I can get some sort of steady flow of traffic. I'll report the search terms back later (using Google Analytics). The intent is to use PPC (not sure if Google Adsense would be the best to use right now - weighing options). I am really focused on drawing the eye to specific locations of the page. I'll include in my reports whether or not moving the ads to different areas help/hurt the CTR. I have the build it out first, though... which is what I am doing as I am typing this post