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I got a marketing piece in the mail a few months ago around my birthday that said Happy Birthday Lauren! It came in the form of a card and as a gift I was a gift certificate for a ree...xxxx. (I don't remember now what it was) but I was blown away by how creative (It was a pretty card computer genrated card, so obviously not hallmark but not your run of the mill direct mailing) it was. I thought it must be pretty simple to get access to some public information with birthdates and send out that stuff. Probably would work well for you mailers too. I mean even if it went to spam, who wouldn't click "Happy birthday buddy" aroudn or on their birthday?
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