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Formatting your add to match the style of the publication you're running it in is an old direct marketer trick. People fall for it very easily. That's why newspapers and magazines will put "advertisement" in the header and footer of those style ads.
Another good direct mail tactic, if you need to build credibility, is to write your own rave review, format it like it's being run in a newspaper, then print it on newsprint tear off sheets.
That means it looks like it got printed in a newspaper, and you tore it out to send it to the recipient. Just as long as you don't try to say it was in a paper when it wasn't, no one will ask, and it can increase response.
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