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It works I can tell you that first hand - there just isn't a huge amount of volume because the campaigns are only around for a few weeks or so at a time because they are for live seminars.
So he is giving away a campaign that doesn't have the volume he'd like to get his new blog going. I actually told a friend about this exact campaign a few weeks ago because I didn't have the time for it.
Good start to your blog man.
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peace
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