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I think what happened with them is that they realized that they created a platform that caters to the free users rather than the paying businesses, so they're trying to monetize by extorting the businesses. It's just amazing how much that alienates both sides of the equation.
users want unbiased reviews, ones that aren't moved around by the businesses. Businesses don't want bad press. Everybody is screwed by Yelp's strategy.
The shadiest part of it all is the rumors that Yelp sales people post their own fake bad reviews of businesses in order to move the sale along. That's the biggest bunch of BS in the whole thing.
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