Quote:
Originally Posted by jbartinla
#7 is pretty slick, but you seem to be pulling a couple numbers our of the air in your equations like PPC spend, revenue and profitability.
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Whether I pull them out of the air or not is not important. In fact it doesn't change anything. The whole point of such an assignment is to understand the tools you have your disposal to solve for a solution suggestion. The idea is to provide a set of information and assumptions that can be applied to solving the problem at hand. In real life investment decisions projects are also evaluated beforehand and predictions are made to calculate the projects' values. You can think of #7 as what you do after you have predicted what the relevant variables' values will be.