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Wait a minute. That option C is still not comparable. So for 1000 impression you pay .35
In one month you would pay $350 right because you get 1 million impression.
The thing is you don't know your clickthrough. So you don't know how many people click your links? So how do you compare? Test and try I guess.
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No body forces you to get married. They just prohibit all popular better alternatives.
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