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For newbies, this is probably THE single most important topic they'll ever read. So many of them get into this bussines like a headless chicken on drugs, blowing money on PPC at very competive niches and crying about no conversions, 1/10 google quality scores, etc.. Instead of taking it slowly, analyzing and improving everything you do, and actually building knowledge and experience.
Couldn't agree more with what you said mike. +rep.
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