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Okay - I've been using Social Snipe for a few weeks now and will provide some specific info on each of the sections...
First of all, the Social Snipe web site is pretty slick - it looks like a high end Web 2.0 style tool (reminds me of like 103bees or something - useful but simple). I've run into very few issues with using it (technical) other than some updates taking a moment to pop up and a few minor polish things that seem to be improving even over the past few weeks.
Adding Twitter (and Facebook) accounts is really easy, you simply connect to them and they're added. Sweet. This is great for me because in all honesty, I don't give a shit about twitter, BUT my sites get a lot of traffic from my WP Tweets as I build up followers - so Social Snipe is great for me because like Ronco, I'd like to "set it and forget it"!
After adding an account (or multiple accounts) you go in and setup a list of keywords. I like this style, although it takes a little initial effort to find keywords that offer a broad enough range without being so broad that they're outside of your niche.
Once I found the right keywords for my niche, Social Snipe works awesome because I'd schedule a snipe and come back the next day to find I had 250 new followers and looking through them, they were all tweeting about the niche I was in. Awesome.
So one of the things I didn't really understand was running a twitter snipe, or scheduling a twitter snipe - so the first time I did that I did a snipe, and followed like 450 people, then over the next few days I wasn't following any more. Then I realized you can schedule a snipe in the future and it'll auto-follow others based on your keywords (by searching for those keywords in recent tweets, up to 3-5 deep per user to keep it current).
So I setup a few schedules and in a few days one of my twitter accounts was following 1900 people, with 550 followers. My other twitter account was suspended *grin* Sooo... It might be better to mix these up and just do it every few days instead of the same time every day (I know, duh. But hey, I'm new).
So once you're following 1900 people you can't follow more than 2000, so Social Snipe also allows you to mass unfollow. The good news is it will only unfollow people who aren't following you (nice touch) The bad news is either I haven't figured out how to do this right or it's an area that needs a little improvement, because I'll say unfollow 200 random non-mutual followers, and it will unfollow EVERY non-mutual follower. So far, it hasn't suspended my main account but that's unfollowing like 1400 people at a time which ...ehhh ya know.
Okay, the multi-tweet is fine (although I can't imagine why I'd send the same tweet to multiple accounts, but I'm probably not that good at Twitter marketing) - and the mass direct message is really cool. But twitter seems like it's 99% spam marketers doing the same thing, and 1% teenage girls updating about Twilight... so meh.
But now that Social Snipe has some Facebook tools available it's really showing some promise. They're a little limited right now, but the direction is good - you can add multiple accounts, add fan pages (this is great) and handle multi-status updates all directly through the control panel.
Oh there's also an auto tweet scheduler, but I haven't messed with that since most of my tweets are through my WP blogs.
Bottom line - I haven't compared this to other tools that do similar things (I assume there's others out there), but I haven't had any major issues (other than suspending my account due to my own lack of knowledge - live and learn).
Is it worth it? It just depends. For me, I think it is - IF I have a number of twitter accounts and work actively to build up the followers. Instead of having to do things manually or spend a large amount of time, it's easy to create a process with Social Snipe where you can spend 10 minutes each day to check, schedule, clean up your accounts and end up with hundreds or thousands of followers if done properly.
As the updates come through and Facebook gets more love, it could very well be a go-to tool for "hands off" management. I'd love never having to GO to twitter or facebook and still build up tons of fans, friends, tweets, and statuses.
I guess my last bit of advice is to spend a little time testing Social Snipe if you start using it with some non-important accounts to discover how best to work the system without getting suspended. I'm not sure if Social Snipe is using proxies or anything, but like all automated tools, it's possible that Twitter and Facebook may become more aware of suspicious activity if not done properly. Only time and effort will tell (just like everything else in this business!)
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