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You'd be surprised at what works for landing pages. Sometimes simple ugly landing pages out-perform well design beautiful landing pages. Take your best educated guess at what you think will work and optimize from there by split-testing.
As for Privacy policy, I'd just Google "boilerplate website privacy policy" and throw it up. Don't sweat the small stuff at this point. Most likely, this campaign is going to shit the bed, so it's best to get moving and get things out until you hit gold.
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