I only just noticed this thread, amazing post thanks.
Tell, not sell. Nothing repels people more then a try-hard sales man. Educate like a church Peacher and watch your conversion sky rocket.
Can you elaborate on this, what is the difference between telling and selling? What style of writing makes it look like you are trying too hard to sell as opposed to just telling them good information?
I am actually in the process of starting my own email lists and campaigns soon, I should probably just sign up under your affil link then take advantage of your offers