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It is an interesting article though.
A common myth is that people who browse google are 'ready to buy'
Not true
some are ready to buy,
but others want to click and compare
others are just tire kickers
and some click ads to drain a competitors budget
Adwords isn't some sort of gold mine or cash machine. Adsense is a cash machine (assuming you are smart and don't get banned)
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DOn't yA KnOw CrAck KillzZ!!!
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