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Competition is better for the customer. If google's death grip on PPC becomes too strong, and competitors like YPN and MSN are offering the same thing for less, then its gonna be better for all businesses using online marketing.
Although, it wont be good for arbi's as the CPC will probably plateau and eventually come back down to competitive levels. It will definitely take a while though so enjoy it why it lasts! (also i have no idea what im talkin about)
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