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Old 12-07-2008, 05:15 PM   #1
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Checkthisout How to make millions with Debt leads

Ok so here is just a little info on how to make a ton of money. Im sure 99.9% of the people on wicked fire already know this because most on the forum are super genius internet gurus. But this is really for the newbie and a quick refresher. Since econ is soo bad people are making a good amount of money so might want to test it out yourself.

Step 1: Build a squeeze page(landing page) aka (Lead Captures for the smart people in the class) with Debt Repair or debt consolidation Form fields should include First name,Last name, address, email, home phone, cellphone, amount of debt.

Step 2: Once they filled out have them directed to Free-Credit report CPA offer. Make sure you auto fill the information they just filled out on your LP into the correct fields on the Credit Report site. Also state somewhere you debt counsler with be contacting you short please make sure you get your free credit report they will need it to help you in your financial freedom.

Step 3: Contact debt Relief companies start selling them leads around $35 dollars for non-exclusive leads and $100 exclusive leads. For non-exclusive leads you sell those to 3 different debt companies.

Traffic sources- PPC,email drops,CPA networks

Email Drops-make sure in your insertion order states even-delivery 48hr outclause and look for 1-2cpm

CPA networks-Might cost you 5-10k prepay to get on the networks. Your CPA should be around $15 dollars. Dont worry you will make that back on the Freecreditreport upsell

Have fun
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Old 12-07-2008, 05:21 PM   #2
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Those landing pages are known as lead captures, but thanks for the share. Many here probably do know about this, but some don't.

One problem is that you have to make sure you know the terms and conditions of those other debt companies, and what they require from their clients. You need to incorporate all the different rules from the debt companies that you will submit onto the same lead capture page.
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Old 12-07-2008, 05:29 PM   #3
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Since your a Lead gen company you have your own TOS which the debt company signs when they purchase leads also dont sell one at a time min package are important first time clients have to purchase 10 leads to start. I was in the mortage busin for many years bought many leads and sold many leads so works out great
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Old 12-07-2008, 06:02 PM   #4
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Thanks for this mediasup. I have a different way in the debt niche that really does not involve Credit Reports but I understand most of the reg paths on the backends for debt offers and I can see where you are coming from by selling the data. This seems to be a bit more work than I like or do at the current moment but I think with another employee handling some of the intricate parts of the grunt work it could work out nice.

Super fuckin post, thanks for the share and ideas from it!
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Old 12-07-2008, 06:09 PM   #5
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Ya the Free Credit report upsell that should cover some of you're or all (depends on your conversion rate) lead gen expenses and for finding those debt companies you can hire some decent cold-callers for about 10-12 an hour(Post and ad on CL) so for $80 dollars you can get them to call all day debt companies and have them sell those leads for ya I only needed the cold callers for one day i had more business than i could handle.
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Old 12-07-2008, 06:14 PM   #6
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Very nice post Mediasup. +1 rep to yah
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Old 12-07-2008, 06:19 PM   #7
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For the companies that you worked with, did they require that an % of those leads must convert into customers? Thanks for confirming the TOS aspect, I was seeing it from a different perspective.
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Old 12-07-2008, 06:58 PM   #8
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No requirements but certainly if you want to keep a debt company as a client for awhile you must give them good leads. So tracking lead sources are important and if they complain about a lead or 2 just give them a credit for a new lead.
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Old 12-07-2008, 07:00 PM   #9
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Anyone have suggestions about lead capture software?
Ive been researching this recently, and was thinking about lead capture genie.
Its got good features, but i dont like the monthly fee.

Do you guys have you own scripts developed to capture leads?

I need to capture leads for my dads insurance business and im having trouble finding what i want.
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Old 12-07-2008, 07:04 PM   #10
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Originally Posted by gdubs12345 View Post
Anyone have suggestions about lead capture software?
Ive been researching this recently, and was thinking about lead capture genie.
Its got good features, but i dont like the monthly fee.

Do you guys have you own scripts developed to capture leads?

I need to capture leads for my dads insurance business and im having trouble finding what i want.
PHP and MYSQL?
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Old 12-07-2008, 07:57 PM   #11
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How else can you sell off the leads? Cold-calling and stuff like that seems very manual... what about these sites like Leadpoint and Leadpile? Never really played around with them myself.
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Old 12-07-2008, 08:39 PM   #12
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nice idea but the sale price of a debt lead is way off, no one is paying $100 for an exclusive debt lead, not even $30 for an exclusive lead.
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Old 12-07-2008, 08:51 PM   #13
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Thanks Mike please dont tell my clients that Like I said good quality leads are expensive when I was in the mortgage business I would pay $10 for a lead and i paid $150 dollars for leads and guess what you get what you pay. I consistantly paid for high quality solid leads at $100. Do some research you will find high-end cost and low end cost leads range from $16-100 dollars. And yes from actual experience leads are being sold for $30-$100 dollars. Also good tip look at lending tree and bankrate great business model for lead gen and cost per lead.
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Old 12-07-2008, 10:16 PM   #14
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Good tip for sure + rep
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Old 12-07-2008, 10:26 PM   #15
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Nice post. Couldn't you expand this to basically every CPA offer provided?

For instance: If you capture dating leads, get their info, pre-populate offer form. Then follow up with them saying that you had success at XXX dating site, and also try this other site called XXX.

mkrongel: If you're phoning people, you can get better than street price due to ignorance arbitrage.
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Old 12-07-2008, 11:36 PM   #16
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so who is buying leads at $30-100?
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Old 12-08-2008, 01:00 AM   #17
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Great post. Very nice share
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Old 12-08-2008, 01:16 AM   #18
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lol, NO one is paying $100 a lead.
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Old 12-08-2008, 02:13 AM   #19
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Sorry you have to do your research before claiming you can't get that much for a lead look exclusives leads most debt companies have a closing ratio of 35-50% and for non-exclusive 10-15%. Here is the break down on how debt companies make money Some companies charge a percentage of the total debt — typically 15% or 18% — that's paid before you start accumulating savings. Others charge a percentage of the debt savings — usually 25% — once you settle, plus an initial sign-up fee and monthly service charges. Then there are those that charge a flat monthly fee throughout the length of the program. So they are making thousands of dollars per client remember that debt form field thats important more debt owed the more the lead is worth. Shit I might as well give you guys my checking account, keys to my office, client list, and my girlfriend for the night. I think I'm just going to stick to talking about acai berries boobs and b.s. since my wild stories of getting $100 dollars a lead is so unpopular
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Old 12-08-2008, 02:27 AM   #20
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even if people were buying debt leads for $100, you'd be lucky to sell 1 out of 1,000 at that price...
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Old 12-08-2008, 02:29 AM   #21
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Umm no.

Simply tell the logistics side of it please. If people here are claiming that nobody is paying these types of dollars please explain your experience. As for Krongel, I was hoping he would pop in here because I am a big fan of some of InterMark Media's stuff. Sry Mike! In knowing that I know he has experience as well selling data so I am hoping to hear more from the peeps who have sold data.

I've had data managed and just now starting to manage other's data. I've never went and sold leads on larger scale as you are speaking of. Most of my shit was blackhat BS to be honest. Keep going thx.
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Old 12-08-2008, 02:31 AM   #22
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Quote:
Originally Posted by mediasup View Post
Im sure 99.9% of the people on wicked fire already know this because most on the forum are super genius internet gurus.
hahaha

i go by the rule that 99.9% of people on here just read shit and don't do much.
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Old 12-08-2008, 02:36 AM   #23
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mediasup, what mortgage companies are these? like the Loan sharks located in every mall? do you have in face person to person relationships with these people? i can imagine the bigger companies must have very fixed lead prices, but in the smaller mortgage companies they might offer leads at this price if they are high quality.

???
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Old 12-08-2008, 02:37 AM   #24
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Quote:
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Simply tell the logistics side of it please. If people here are claiming that nobody is paying these types of dollars please explain your experience.
i've worked with several high-traffic lead generation sites and i guarantee first tier leads in any niche are few and far between. less than 1%. don't believe it? try and see for your yourself.
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Old 12-08-2008, 02:37 AM   #25
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$100 would be very nice, but you must be providing a lot more detail then just what you listed to get that premium? (I've never found anyone paying that much either, not doubting you just jealous that you found someone willing to pay so much).

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Old 12-08-2008, 02:48 AM   #26
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Nice post, I do quite a bit in the debt vertical and while I think $100/lead is probably stretching the limits a bit, it is easy to make over $30/lead if you have quality and work direct with a company.

Quote:
Originally Posted by mediasup View Post
Sorry you have to do your research before claiming you can't get that much for a lead look exclusives leads most debt companies have a closing ratio of 35-50% and for non-exclusive 10-15%.
As a former partner in a settlement company, a 15% close ratio on an exclusive lead would be exceptional (8-10% is standard). A 50% close ratio just isn't realistic.
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Old 12-08-2008, 02:49 AM   #27
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Thanks for the reply jenzkc but that didnt really tell me shit. I dont doubt the claims of anyone until everything has been explained just interested in hearing first hand experience from data sellers.
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Old 12-08-2008, 02:55 AM   #28
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Thanks for the reply jenzkc but that didnt really tell me shit. I dont doubt the claims of anyone until everything has been explained just interested in hearing first hand experience from data sellers.
i'm not here to tell you shit.

what's especially amusing about the OP's post is that he assumes the person running the site will know which leads of theirs are "exclusive" before selling them. Like you're going to go to a buyer and say "well, these leads are exclusive, so you need to pay more for them just because". lulz. and good luck tracking those "exclusive" conversions.
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Old 12-08-2008, 03:17 AM   #29
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i'm not here to tell you shit.

what's especially amusing about the OP's post is that he assumes the person running the site will know which leads of theirs are "exclusive" before selling them. Like you're going to go to a buyer and say "well, these leads are exclusive, so you need to pay more for them just because". lulz. and good luck tracking those "exclusive" conversions.
Unless the borrower filled out applications on other websites, the leads are as exclusive as you want them to be. You can sell the lead to 1 company and its exclusive. If you sell it to 10 companies it's not.

I don't have experience in this niche but I think up to $100 per lead could be possible if they are kept exclusive. I don't know what debt settlement companies make off each client, but for example...

I did work with a mortgage brokerage a few months back, I believe their average profit per closed deal was $2k. They bought some of their leads from Loanbrite for ~$10 per lead. These $10 leads were sold to as many mortgage brokers who wanted them. They also bought some of their leads from lowermybills.com. These leads were sold to no more than 4 brokers, and cost $120 a piece. Exclusivity makes a HUGE difference in the value of the leads. They told me that on the cheap leads from Loanbrite, more than half the time they called on the leads the customer hung up as soon as they realized it was another mortgage company, because they had already been called by 10 other mortgage brokers that same day. Obviously leads that aren't whored out like that have a much higher sale rate, which is why I don't doubt the OP.

And tracking the conversions really has nothing to do with the OP's post, obviously higher quality leads will be easier to sell, but getting the conversion is the debt settlement company's job...not ours.
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Old 12-08-2008, 03:24 AM   #30
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so what's a realistic price for an exclusive, phone-verified lead?
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Old 12-08-2008, 03:26 AM   #31
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Originally Posted by phil9922 View Post
Unless the borrower filled out applications on other websites, the leads are as exclusive as you want them to be. You can sell the lead to 1 company and its exclusive. If you sell it to 10 companies it's not.
I wish I could be the one who determines the exclusivity of my leads. Wouldn't that be nice.
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Old 12-08-2008, 09:59 AM   #32
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I happen to know the debt space inside and out. Ill sell you my leads for $30, they come from the exact method you refer to above, you can flip them for $100 and make 250% profit, let me know how we can set it up so i can sell to you.

Otherwise, i reiterate my original point, that no one will buy an exclusive internet paper lead for $100, not even $30

Avg fee on a debt settlement client is about 3K, yeah some may be higher and some less, the average is $3K. No lead closes at 50%. Internet paper leads close on average 4- 6%, the very best leads those from honest SEO campaigns will close 10-12%. Those are the best leads, but hard to come by. You might get as much as $30 on SEO leads.

The idea is a good one, one i have been doing for 3 years on RestoreMyCreditReport.com but a debt lead is worth more like $15 exclusively, not $100.

I sell live phone leads via a nationwide radio commercial that my best price is $90 a call. A call is someone live on the phone which is more valuable than someones name on a piece of paper.

I am not knocking the idea just trying to put the earnings in to perspective. If you are getting $100 for all your leads, not sales on your leads, then i can sell you 10K leads a month at $30. Youll be a millionaire in no time reselling them for $100.
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Old 12-08-2008, 10:09 AM   #33
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Finally some real shit on this forum..
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Old 12-08-2008, 10:38 AM   #34
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I feel like mkrongel has it right. I have done a little work with debt leads and the best price I could get was just above $20 for exclusive leads.

When I read "$35 dollars for non-exclusive leads and $100 exclusive leads." I was highly skeptical.

Are you still selling leads at this rate? How many companies are you selling to for this price? What kind of volume?
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Old 12-08-2008, 11:10 AM   #35
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Quote:
Originally Posted by mkrongel View Post
I happen to know the debt space inside and out. Ill sell you my leads for $30, they come from the exact method you refer to above, you can flip them for $100 and make 250% profit, let me know how we can set it up so i can sell to you.

Otherwise, i reiterate my original point, that no one will buy an exclusive internet paper lead for $100, not even $30

Avg fee on a debt settlement client is about 3K, yeah some may be higher and some less, the average is $3K. No lead closes at 50%. Internet paper leads close on average 4- 6%, the very best leads those from honest SEO campaigns will close 10-12%. Those are the best leads, but hard to come by. You might get as much as $30 on SEO leads.

The idea is a good one, one i have been doing for 3 years on RestoreMyCreditReport.com but a debt lead is worth more like $15 exclusively, not $100.

I sell live phone leads via a nationwide radio commercial that my best price is $90 a call. A call is someone live on the phone which is more valuable than someones name on a piece of paper.

I am not knocking the idea just trying to put the earnings in to perspective. If you are getting $100 for all your leads, not sales on your leads, then i can sell you 10K leads a month at $30. Youll be a millionaire in no time reselling them for $100.
Well put. Let's see if he can pull through with that $100 golden ticket...
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Old 12-08-2008, 03:55 PM   #36
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I suspect you've never had the annoyingly tedious task of actually slanging debt leads. If you can sell them for $100 exclusively or $30 shared.

Try ~$30-35 exclusive and ~$12-15 shared sold 3-4x. That's close to market.
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Old 12-08-2008, 04:06 PM   #37
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I'm very familiar with the debt space and share the same opinions of those in this thread. An exclusive 10k+ debt lead is worth $35-40 tops. Typical closing rate for an exclusive debt lead is 5-20% depending on how the lead is generated and the competency of the company using the lead. Companies running their own back-end typically see a 10x ROI on a $25 lead when everything's done right, and collect this commission over a long period, eg 6-12 months. Assuming these metrics, a $100 exclusive lead simply does not make sense.
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Old 12-08-2008, 04:14 PM   #38
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Dont sell wood like in the movie most of the leads being sold are old 120 day old B.S. leads for 15-30 dollars again you get what you pay. Im done with this thread please kill it lets talk about more productive stuff like boobs

[img removed]

Last edited by Jon; 12-08-2008 at 04:40 PM.. Reason: You need a NSFW icon at the top of the thread. Cmon, there are people at the office on here biatch.
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Old 12-08-2008, 04:28 PM   #39
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someone remove the pic since its NSFW and there is no warning on the thread.
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Old 12-11-2008, 02:27 AM   #40
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Quote:
Originally Posted by mediasup View Post
Dont sell wood like in the movie most of the leads being sold are old 120 day old B.S. leads for 15-30 dollars again you get what you pay. Im done with this thread please kill it lets talk about more productive stuff like boobs

[img removed]
I came back to this thread to see your reply after all the skepticism, and this is it? What a cop out man.


Why not take Krongel up on his offer?
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Old 12-22-2008, 11:54 AM   #41
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Good point Frank -- I will vouch for Krongel -- his leads are as good as anyone elses and he will stand behind his services. If you can sell leads for $100, you will make a killing with Intermark.

The idea is right -we work with a lot of lead gen companies when a Credit Report is relevant to their offer and helpful to the consumer.

Good post, but the numbers are a bit off.
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Old 12-22-2008, 02:10 PM   #42
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I run a few debt help and personal injury affiliate programs listed on a few networks since the past 5 months.

Its certainly not as easy as you are saying. Exclusive leads go for maximum $30 if you have trusted relationships with top tier buyers. Smaller

Secondly, there are frauds, return rates. Many times, you will have to pay the affiliate network for a bunch of leads which any company won't be ready to buy.

Its a whole business to manage.
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Old 12-22-2008, 07:04 PM   #43
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MRkrongel & Mediasup,

This is the type of dialogue that makes this forum worthwhile. There's obviously a big disconnect in the prices of what these leads could sell for, but the debate between you two is very informational for folks like me who are planning on getting in the biz.

Right now, I have a great domain for lead generation in the debt space. I will be putting up the site to go live before 2009. I have a question as a newcomer to the space though.

Whats the best approach for getting clients on board to buying my leads? I don't want to sell these guys shit leads, and they don't know who I am. Should I give them the first X leads for free to prove I'm legit? Whats the best way to find serious buyers for these leads?

What kind of volume do I need to be bringing to my buyers on a regular basis for them to want to continue to work with me.

MKrongel, check your PM by the way. I have a proposal.
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Old 12-23-2008, 05:30 AM   #44
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Honestly take the idea and use it in your own niche people.
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Old 12-23-2008, 09:39 AM   #45
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Quote:
Originally Posted by beejeebers View Post
$100 would be very nice, but you must be providing a lot more detail then just what you listed to get that premium? (I've never found anyone paying that much either, not doubting you just jealous that you found someone willing to pay so much).

What?

So if one of my lead pays $140, (one type does), then I can pay up to $70 for a keyword before I reduce the bid/leave it alone or delete it.
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