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Old 10-31-2009, 01:52 AM   #1
MarkusPOF
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Fuckyeah Plentyoffish Self Serve Advertising.

We are getting ready to launch our self serve advertising soon. What do you guys really want to see?

The vast majority of our traffic is from logged in users so we have access to all their info.

We are going to allow you to do Cityname Substitution in ads. Sort of like googles keyword Substitution. Ie {Cityname:USA} Dating. If we have the long/lat on the user we will subsitute their city else use USA. Our ads will be close to the style of facebook.

Some of the Targetting options are listed below. You can either include or exclude.

Current Pageview in a users session
Frequency capping.
Profession
Income
Age
Gender
Logincount (Number of logins they have made)
Eduction
Targetting by Zipcode, ie pick a zipcode and select a radius.
If they own a car
Bodytype
Religion
Smoking
height
etc etc etc

How can i make things easy ? Do you guys want me to create some kind of option where you can test creatives and if you don't reach X CTR after Y impressions the creative is auto disabled?
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Old 10-31-2009, 01:57 AM   #2
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sort of off topic but I'd just like to say that you frickin ROCK for running that site. I've only used the site for a couple months but some of the women I've hooked up with from there have been... outstanding. Even floated you a few bucks for VIP as a thank you . Only thing I would ask is that you make an option on the site to exclude the site from ever showing you people based on criteria other than age. like "don't ever show me fat chicks". Cracks me up when the little matcher thing sends me a 400lb hippo.

Ok back on track. What sort of pricing model are you looking at on your ads on the site?
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Old 10-31-2009, 02:02 AM   #3
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allow religion to be used as a parameter as well, and allow these to be appended into the ad destination URL.

congrats on the Inc cover earlier in the year
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Old 10-31-2009, 02:05 AM   #4
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allow 3rd party ad serving for direct buyers....
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Old 10-31-2009, 02:08 AM   #5
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allow 3rd party ad serving for direct buyers....
second that.

give ben bonus! he is working even on a friday night.
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Old 10-31-2009, 02:11 AM   #6
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Thanks guys.

1. Its a funny thing, by including people that aren't 70%+ your match makes you want to date the ones that are. Dating is 50% expectation management and 50% matching.

2. I would love to include parms, but then the government comes knocking. What I can do is include some kind of ID and after 30 or so conversions give you some kind of report on what actually converted?

3. Pricing model is hybrid. CPM is BS and so is CPC. I've got something cooler but it will look like CPM to you, except performance should be consistant. As a massive media buyer myself the only thing I care about is consistant performance and i figure everyone here thinks the same.

Another thing i'm going to do is allow you to ask questions in a poll format that will run in a standard 728 banner ad or 300 ad and allow you to ask 2 or 3 questions. Ie Have you ever bought a diet offer? Would you buy one again? After 500+ responses give you a breakdown on the 150 variables we have on every user. Ie Divorced users are 2x as likely to convert etc etc... I'm going to launch it probably a couple of weeks after the self serve platform.
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Old 10-31-2009, 02:16 AM   #7
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[QUOTE]allow 3rd party ad servingfor direct buyers.... [QUOTE]

To many affiliates try and mess with you... Even without a proper ad system(google admanger is the worst ad platform ever) right now affiliates are spending a extra 100k a month on my site every month.. Virtually impossible to police it all. That said if you spend enough money there are always options. Its easy to moniter 10 people spending 50k/month verse 500 spending $100/month
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Old 10-31-2009, 02:19 AM   #8
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Quote:
Originally Posted by MarkusPOF View Post
Thanks guys.

1. Its a funny thing, but including people that aren't 70%+ your match makes you want to date the ones that are. Dating is 50% expectation management and 50% matching.

2. I would love to include parms, but then the government comes knocking. What I can do is include some kind of ID and after 30 or so conversions give you some kind of report on what actually converted?

3. Pricing model is hybrid. CPM is BS and so is CPC. I've got something cooler but it will look like CPM to you, expect performance should be consistant. As a massive media buyer myself the only thing I care about is consistant performance and i figure everyone here thinks the same.

Another thing i'm going to do is allow you to ask questions in a poll format that will run in a standard 728 banner ad or 300 ad and allow you to ask 2 or 3 questions. Ie Have you ever bought a diet offer? Would you buy one again? After 500+ responses give you a breakdown on the 150 variables we have on every user. Ie Divorced users are 2x as likely to convert etc etc... I'm going to launch it probably a couple of weeks after the self serve platform.
How about you just allow direct buyers to purchase traffic via their own ad server tags... this will solve all of your problems & make things easier on your end. There's no reason not to. If a buyer is not being compliant, pull the tags and end the advertising relationship.. risk mitigated.

Also - do you ever split test images? I see that "Hi im Markus from POF" plain text ad and wonder if it actually gets decent CTR... it makes me LOL every time. You could be geting twice the amount of conversions simply by including a hot girl in your creatives..
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Old 10-31-2009, 02:24 AM   #9
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Quote:
How can i make things easy ? Do you guys want me to create some kind of option where you can test creatives and if you don't reach X CTR after Y impressions the creative is auto disabled?
Yes!
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Old 10-31-2009, 02:29 AM   #10
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The affiliate marketing world only cares about CTR and conversions, which means absolutely nothing. For every 1 person that clicks on those "Hi i'm markus from POF" there are 10 that type plentyoffish into a search engine. Its the same with the all text banner ad I put on wicked fire. We had few direct marketers before the ad and after the ad it was over $400k/month and looking at only clickthrus/conversions maybe 30k looked like it came from wickedfire.
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Old 10-31-2009, 02:41 AM   #11
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CPC/CPM is BS? Hm.. what do you plan to use? I would love CPM..
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Old 10-31-2009, 02:41 AM   #12
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Quote:
Originally Posted by MarkusPOF View Post
The affiliate marketing world only cares about CTR and conversions, which means absolutely nothing. For every 1 person that clicks on those "Hi i'm markus from POF" there are 10 that type plentyoffish into a search engine. Its the same with the all text banner ad I put on wicked fire. We had few direct marketers before the ad and after the ad it was over $400k/month and looking at only clickthrus/conversions maybe 30k looked like it came from wickedfire.
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Old 10-31-2009, 02:49 AM   #13
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Can't wait! good stuff.
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Old 10-31-2009, 04:56 AM   #14
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Quote:
Originally Posted by MarkusPOF View Post
The affiliate marketing world only cares about CTR and conversions, which means absolutely nothing. For every 1 person that clicks on those "Hi i'm markus from POF" there are 10 that type plentyoffish into a search engine. Its the same with the all text banner ad I put on wicked fire. We had few direct marketers before the ad and after the ad it was over $400k/month and looking at only clickthrus/conversions maybe 30k looked like it came from wickedfire.
Not sure I'm following you... How does CTR and conversion mean absolutely nothing?
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Old 10-31-2009, 06:18 AM   #15
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Quote:
Originally Posted by sgtryan View Post
How about you just allow direct buyers to purchase traffic via their own ad server tags... this will solve all of your problems & make things easier on your end. There's no reason not to. If a buyer is not being compliant, pull the tags and end the advertising relationship.. risk mitigated.

Also - do you ever split test images? I see that "Hi im Markus from POF" plain text ad and wonder if it actually gets decent CTR... it makes me LOL every time. You could be geting twice the amount of conversions simply by including a hot girl in your creatives..
WIN LOL
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Old 10-31-2009, 11:44 AM   #16
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Markus,

Traffic appears to be down lately... Any insight into this?

Is it just the time of year?
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Old 10-31-2009, 11:57 AM   #17
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Just wanna pop in and give some /respect to Markus since seeing his site got me into the whole business of making money online; plus POF has also gotten me lots of dates and more
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Old 10-31-2009, 12:02 PM   #18
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Just more bidders soaking up traffic, traffic is actually up every single month. And we have some buying at $2.00 CPM's to try and get the first few impressions. That and admanager totally sucks some campaigns get delivered as they are supposed to and others get starved of impressions.

CTR and conversions matter, but with 8% of users accounting for 80% of clicks according to comscore its hard to run a business by just looking at Click throughs etc. View through tracking now becomes super important.
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Old 10-31-2009, 12:22 PM   #19
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are the stats live or close to live?
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Old 10-31-2009, 12:42 PM   #20
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Quote:
Originally Posted by MarkusPOF View Post
The affiliate marketing world only cares about CTR and conversions, which means absolutely nothing. For every 1 person that clicks on those "Hi i'm markus from POF" there are 10 that type plentyoffish into a search engine. Its the same with the all text banner ad I put on wicked fire. We had few direct marketers before the ad and after the ad it was over $400k/month and looking at only clickthrus/conversions maybe 30k looked like it came from wickedfire.
So true. Affiliates are forced to care only about CTR and conversions because it's how they get paid, but it's way less than the whole story.
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Old 10-31-2009, 12:44 PM   #21
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complaining about googles ad manager eh? get a different adserver at ad-tech. easy as that.

are you guys going to allow rebills?
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Old 10-31-2009, 01:31 PM   #22
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If you could be sure and send an email to everyone who was using google ad manager when this goes live pls
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Old 10-31-2009, 04:13 PM   #23
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very excited for this.
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Old 10-31-2009, 04:20 PM   #24
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im also excited, its one more option so i dont have to deal with google
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Old 10-31-2009, 04:43 PM   #25
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already run with them but now self manager will saturate this site so mixed opinions on this
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Old 10-31-2009, 05:32 PM   #26
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What I don't understand is how so many higher profile sites accept ad tags from affiliates but pof would not. This makes optimization of the ad space nearly impossible and promotes copying rather than innovating.
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Old 10-31-2009, 08:30 PM   #27
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Quote:
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are you guys going to allow rebills?
They already do.

Quote:
Originally Posted by jsphfcll View Post
already run with them but now self manager will saturate this site so mixed opinions on this
Yup...
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Old 10-31-2009, 11:32 PM   #28
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already run with them but now self manager will saturate this site so mixed opinions on this
I run with them, but it's not saturation I worry about - I worry about the idiot who fucks up and ruins it for everybody else.
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Old 11-01-2009, 05:58 PM   #29
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i want to see no new advertiser signups. I stopped running with POF when it got too hard to get a decent amount of impressions
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Old 11-01-2009, 06:17 PM   #30
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Markus

Looking forward to this. I agree with the requests for the third party ad tags. Couple of other things would put you on my Christmas card list -

Geographical targeting - along with estimated daily / monthly impression delivery.

Frequency capping.

Retargeting.

Projected CPM for given audience.


Thinks that's all for now. I love self serve ad platforms.
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Old 11-01-2009, 07:05 PM   #31
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I've been killing PlentyOfFish since it opened ages ago. I was also using Adwords to target it before that - great traffic source. Easy monies.
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Old 11-01-2009, 11:41 PM   #32
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rough timeline of this going live?
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Old 11-02-2009, 01:08 AM   #33
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rough timeline of this going live?
Couple of weeks.
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Old 11-02-2009, 01:58 AM   #34
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Still going to be a $400 minimum?
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Old 11-02-2009, 04:01 AM   #35
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Still going to be a $400 minimum?
Please please please keep this $400 minimum.
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Old 11-02-2009, 05:01 AM   #36
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Please please please keep this $400 minimum.
Yeah this. Absolutely this.
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Old 11-02-2009, 05:07 AM   #37
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Yeah this. Absolutely this.
I haz only $350, can we lower limit?
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Old 11-02-2009, 07:40 AM   #38
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400 is nothing make it 1k
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Old 11-02-2009, 12:40 PM   #39
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I say $1 Billllion Dollar limit.
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Old 11-02-2009, 01:21 PM   #40
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I say $1 Billllion Dollar limit.
Now we're talking.
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Old 11-02-2009, 02:38 PM   #41
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Do you guys want me to create some kind of option where you can test creatives and if you don't reach X CTR after Y impressions the creative is auto disabled?
that sounds awesome

how about..

1. dayparting
2. frequency caps
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Old 11-02-2009, 07:44 PM   #42
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400 is nothing make it 1k
$2K minimum deposit for self-serve, and a referral-type system used by Trafficvance
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Old 11-02-2009, 11:10 PM   #43
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yeah keeper33 is right, do that instead of just a blanket ban on new user signups. it will mean a ton less headaches for you anyway
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Old 11-06-2009, 03:50 PM   #44
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You can try a test version of the ad platform here. http://ads.pof.com It still needs a lot of work on the interface. Our ads will be like facebook when launched.

Post your feedback here, anything missing anything to change? We are moving all the notications to a history tab, and adding upload creative to the initial campaign creation like facebook.
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Old 11-06-2009, 04:10 PM   #45
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Also keep in mind this is a test system its not live...
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Old 11-06-2009, 04:21 PM   #46
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I can't add a credit card, am I not supposed to be able to do that yet?
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Old 11-06-2009, 04:21 PM   #47
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You guys can only use fake credit cards in this system. use a visa card 4111 1111 1111 1111
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Old 11-06-2009, 04:25 PM   #48
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I only can add one targeting for age, if I want to target 30 - 40 is it not possible.
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Old 11-06-2009, 04:27 PM   #49
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fixed...

Last edited by kimboslice; 11-06-2009 at 04:28 PM.. Reason: fixed...
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Old 11-06-2009, 04:28 PM   #50
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Quote:
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Also keep in mind this is a test system its not live...
every time i try to add funding it forces me back to $25, and I can't fund my account. where should we send bugs to?
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