Pulse 360 State of the Union

J

joeburtonpulse

WamMedia
Apr 24, 2009
79
2
0
Buffalo NY
www.wammediagroup.com
Hey Everyone. I wanted to reach out and let everyone know about new developments and opportunities with Pulse 360. Obviously due to recent market conditions a lot of things have changed with our network which can create nice openings for people to get restarted and take over. That being said though we have some amazing new image partners as well as a new deal with CNN that should be an awesome fit for many offers out there.

Here are the current top topics on our network that make up over 85% of all available inventory. i have broken this out into two columns. One of for topics that accept continuity offers and one is for topics that do not. this should help everyone know where to focus their time and efforts,

Continuity Allowed
MSNBC: General, News, Health, Sports
USAToday: General, etc.
Gen Net Prem
Gen Net Image
Today Show: General, etc.
Weather.com: General

Continuity Not Allowed
CBS: General
Gannett Newspapers: General
Gannett TV: General
World Now: General
LocalTarget: General
News Premium: Image
CNN: General
Comcast: General, Mail, News

As always CTR on your ads is critical for things to really work. If you can get a good ctr your ads move to the top very quickly and if you maintain that ctr than you can do significant volume.

As always I want to let you know that working with a rep here is critical to your success. I know many of you have had mixed results with tests here but i can assure you that if we work together closely and develop this partnership than you can be very successful on our network.

Let me know if you guys have any questions and i hope to help some of you get rolling again!!
 
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joeburtonpulse said:
of course with competition going down bids go down. when bids go down revenue goes down. But if we serve ads with higher ctr's at lower bid prices its a wash.
Click to expand...

what happened to the policy of killing ads that are pretty much the same and with the same LP? I see 3/3 spots in image taken by berries.
 
ricdes said:
what happened to the policy of killing ads that are pretty much the same and with the same LP? I see 3/3 spots in image taken by berries.
Click to expand...

we still have that policy but if no one owns the page its more of a grey area. if you develop a page and are running it with us than of course we will do our best to make sure that another advertiser does not run your page. if ten advertisers bring the same page to us at basically the same time than its hard to say who owns it and who can or cant run it.
 
joeburtonpulse said:
we still have that policy but if no one owns the page its more of a grey area. if you develop a page and are running it with us than of course we will do our best to make sure that another advertiser does not run your page. if ten advertisers bring the same page to us at basically the same time than its hard to say who owns it and who can or cant run it.
Click to expand...

not even talking about the page here but rather the ads. and yeah, running a good ad for months and then having it copied and overbid by 3 guys.. how win is that

also, shit like this is only going to inflate the already too expensive bid prices even more for a short amount of time.
 
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