Google interested in DoubleClick purchase - WickedFire - Affiliate Marketing Forum

pocketrockets · 04-02-2007, 01:04 AM

Google joins race to buy DoubleClick:
By MarketWatch

Last Update: 12:43 AM ET Apr 2, 2007

SAN FRANCISCO (MarketWatch) -- Google Inc. has emerged with Microsoft Corp. as a contender to buy online advertising company DoubleClick Inc., according to a media report Monday.

The competition between Google and Microsoft is likely to drive up DoubleClick's price beyond $2 billion, The Wall Street Journal reported in ins online edition, citing unnamed people familiar with the situation.

DoubleClick acts as a middleman between advertisers and ad agencies and online publishers, according to the report. The New York company's Internet-based systems let advertisers deliver ads to Web sites and serve up ads for publishers when consumers view their Web pages, The Journal said.

AOL online unit also have talked to DoubleClick which is majority-owned by San Francisco private-equity firm Hellman & Friedman though it is unclear whether AOL is still in the race, The Journal said.

The bidding is part of a bigger battle as four of the biggest Internet players vie for the lucrative business of brokering online advertisements, according to The Journal, and the contest reflects concern about the increasing power of Google. AOL, is one of DoubleClick's biggest customers and Time Warner's interest in DoubleClick is partly founded on protecting that relationship, The Journal said.

Google and Microsoft spokesmen declined comment, a Yahoo spokeswoman couldn't be reached and a spokeswoman for DoubleClick said she had no immediate comment, The Journal said.

Story here...

avantrosa · 04-02-2007, 06:03 PM

Ah... the good old press.

"according to a media report"

Don't believe everything you read

pocketrockets · 04-02-2007, 06:14 PM

Quote:

Originally Posted by avantrosa

Ah... the good old press.

"according to a media report"

Don't believe everything you read

DoubleClick announced it was putting itself up for-sale already...

Bloomberg.com: Worldwide

The Wall St. journal usually have pretty good sources on these kind of deals. With DoublClick wanting around the $2B mark there aren't many other companies in the related industry besides Microsoft and Google that could afford that price tag so I don't think this story is a stretch by any means.

avantrosa · 04-02-2007, 06:25 PM

I was referring to Google coming in to bid as well. Most of the media is speculating that Google has been working on its own ad server.

What I meant is that the article above is a standard BS press writeup with no sound references... i.e. linkbait.

pocketrockets · 04-13-2007, 07:41 PM

Quote:

Originally Posted by avantrosa

I was referring to Google coming in to bid as well. Most of the media is speculating that Google has been working on its own ad server.

What I meant is that the article above is a standard BS press writeup with no sound references... i.e. linkbait.

Looks like it was no link-bait...

Google to buy DoubleClick for $3.1B in cash...

04-02-2007, 01:04 AM	#1 (permalink)
pocketrockets Senior Member Join Date: Aug 2006 Posts: 1,728 iTrader: 75 / 100%	Google interested in DoubleClick purchase Google joins race to buy DoubleClick: By MarketWatch Last Update: 12:43 AM ET Apr 2, 2007 SAN FRANCISCO (MarketWatch) -- Google Inc. has emerged with Microsoft Corp. as a contender to buy online advertising company DoubleClick Inc., according to a media report Monday. The competition between Google and Microsoft is likely to drive up DoubleClick's price beyond $2 billion, The Wall Street Journal reported in ins online edition, citing unnamed people familiar with the situation. DoubleClick acts as a middleman between advertisers and ad agencies and online publishers, according to the report. The New York company's Internet-based systems let advertisers deliver ads to Web sites and serve up ads for publishers when consumers view their Web pages, The Journal said. AOL online unit also have talked to DoubleClick which is majority-owned by San Francisco private-equity firm Hellman & Friedman though it is unclear whether AOL is still in the race, The Journal said. The bidding is part of a bigger battle as four of the biggest Internet players vie for the lucrative business of brokering online advertisements, according to The Journal, and the contest reflects concern about the increasing power of Google. AOL, is one of DoubleClick's biggest customers and Time Warner's interest in DoubleClick is partly founded on protecting that relationship, The Journal said. Google and Microsoft spokesmen declined comment, a Yahoo spokeswoman couldn't be reached and a spokeswoman for DoubleClick said she had no immediate comment, The Journal said. Story here... Share Share this post on Digg Del.icio.us Technorati Twitter __________________ Private Network of 34, aged sites (oldest 1996!) 1 x PR5, 10 x PR4, 10 x PR3, 9 x PR2, 4 x PR1 = $35/month Status: SOLD-OUT [see thread] But Re-Opening Soon! >>Join the waiting list here for instant notification when we open!

04-02-2007, 06:03 PM	#2 (permalink)
avantrosa Senior Member Join Date: Jun 2006 Location: Seattle Posts: 435 iTrader: 3 / 100%	Ah... the good old press. "according to a media report" Don't believe everything you read Share Share this post on Digg Del.icio.us Technorati Twitter __________________

04-02-2007, 06:25 PM	#4 (permalink)
avantrosa Senior Member Join Date: Jun 2006 Location: Seattle Posts: 435 iTrader: 3 / 100%	I was referring to Google coming in to bid as well. Most of the media is speculating that Google has been working on its own ad server. What I meant is that the article above is a standard BS press writeup with no sound references... i.e. linkbait. Share Share this post on Digg Del.icio.us Technorati Twitter __________________

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