Bluestreak Launches BlueVision™ Email Optimization Program - WickedFire - Affiliate Marketing Forum

apoorvapatel · 07-06-2006, 09:50 AM

Bluestreak Launches BlueVision™ Email Optimization Program

Comprehensive Optimization Service Consistently Improves Results by 20 – 30 Percent

Providence, RI –– Bluestreak, a leading digital marketing company, today announced the launch of its BlueVision™ email diagnostic service.

BlueVision™ is a strategic service for direct marketers to improve the impact of their email marketing campaigns. By combining sophisticated optimization technologies with a proven strategic testing approach, BlueVision tests and refines each element of an email marketing campaign to increase open rates, interaction and message relevance. By making effective improvements in these areas, a company’s email messages will have a greater impact and result in a significantly higher volume of responses and sales activity.

Depending on the size of the email database, the program can make substantial improvements in as little as 30 days. At the end of the testing period, a detailed Success Roadmap document is prepared for the subject lines, messages, offers and audience segments that generate the best results for each client. In addition, the Success Roadmap provides comparisons to email performance benchmarks within the client’s industry.

”The email landscape is changing rapidly right now, and many marketers are seeing a decline in the effectiveness of their email campaigns,” said Annette Tonti, Bluestreak’s CEO. “Getting email to the inbox is on everyone’s radar, now we want to move the needle for the marketer on the effectiveness of their emailing activities as well.”

Some of the benefits that marketers can achieve from having their campaigns tested by BlueVision™ include:

Improved deliverability
Increased open rates
Greater email relevance
More responses and higher levels of sales conversions
Database growth

“A vast majority of marketers and brands leave too much money on the table by not conducting enough optimization of their email programs. BlueVision is designed to remedy that,” said Annette Tonti, Bluestreak’s CEO

07-06-2006, 09:50 AM	#1 (permalink)
apoorvapatel Banned Join Date: Jul 2006 Posts: 30 iTrader: 0 / 0%	Bluestreak Launches BlueVision™ Email Optimization Program Bluestreak Launches BlueVision™ Email Optimization Program *Comprehensive Optimization Service Consistently Improves Results by 20 – 30 Percent* Providence, RI –– Bluestreak, a leading digital marketing company, today announced the launch of its BlueVision™ email diagnostic service. BlueVision™ is a strategic service for direct marketers to improve the impact of their email marketing campaigns. By combining sophisticated optimization technologies with a proven strategic testing approach, BlueVision tests and refines each element of an email marketing campaign to increase open rates, interaction and message relevance. By making effective improvements in these areas, a company’s email messages will have a greater impact and result in a significantly higher volume of responses and sales activity. Depending on the size of the email database, the program can make substantial improvements in as little as 30 days. At the end of the testing period, a detailed Success Roadmap document is prepared for the subject lines, messages, offers and audience segments that generate the best results for each client. In addition, the Success Roadmap provides comparisons to email performance benchmarks within the client’s industry. ”The email landscape is changing rapidly right now, and many marketers are seeing a decline in the effectiveness of their email campaigns,” said Annette Tonti, Bluestreak’s CEO. “Getting email to the inbox is on everyone’s radar, now we want to move the needle for the marketer on the effectiveness of their emailing activities as well.” Some of the benefits that marketers can achieve from having their campaigns tested by BlueVision™ include: Improved deliverability Increased open rates Greater email relevance More responses and higher levels of sales conversions Database growth “A vast majority of marketers and brands leave too much money on the table by not conducting enough optimization of their email programs. BlueVision is designed to remedy that,” said Annette Tonti, Bluestreak’s CEO Share Share this post on Digg Del.icio.us Technorati Twitter

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