Schema.org: "Search Engines Come Together for a Richer Web" - WickedFire - Affiliate Marketing Forum

tcwriter · 06-02-2011, 04:48 PM

Haven't seen this posted about on here yet, and it's pretty interesting.

Official Google Webmaster Central Blog: Introducing schema.org: Search engines come together for a richer web

Quote:

Today we’re announcing schema.org, a new initiative from Google, Bing and Yahoo! to create and support a common set of schemas for structured data markup on web pages. Schema.org aims to be a one stop resource for webmasters looking to add markup to their pages to help search engines better understand their websites.

...

See Person - schema.org for an example of the markup.

kdr4t · 06-03-2011, 12:18 AM

Man that site doesn't look legit. I still don't understand what exactly the site is supposed to do.

tcwriter · 06-03-2011, 12:43 PM

Quote:

Originally Posted by Schema.org

This site provides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers. Search engines including Bing, Google and Yahoo! rely on this markup to improve the display of search results, making it easier for people to find the right web pages.

Many sites are generated from structured data, which is often stored in databases. When this data is formatted into HTML, it becomes very difficult to recover the original structured data. Many applications, especially search engines, can benefit greatly from direct access to this structured data. On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.

A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. So, in the spirit of sitemaps.org, Bing, Google and Yahoo! have come together to provide a shared collection of schemas that webmasters can use.

For example, if you're posting your business's hours of operation you would tag it so that search engines can more easily scrape the data:

Code:

<time itemprop="openingHours" datetime="Mo-Sa 11:00-14:30">Mon-Sat 11am - 2:30pm</time>

Or if you are posting a recipe you would use different tags for ingredients, nutritional information, cooking time, etc.

Ex from their site:

Code:

Prep Time: <time itemprop="prepTime" datetime="T15M">15 minutes</time>
Cook time: <time itemprop="cookTime" datetime="T1H">1 hour</time>
<span itemprop="ingredients">3 or 4 ripe bananas, smashed</span>
...

(O_o) · 06-03-2011, 03:49 PM

this is stupid IMO

from whois info , it looks like the domain is owned by Google.

I dont think this will go anywhere simply because it looks pretty retarded and programmers arent going to want to do this and learn it. if I was a search engine of course I would want users to do it so it would help ME crawl them better.

AuthorAji · 06-04-2011, 02:15 AM

Actually, as a web developer you're kind of used to learn & adapt new variants of technologies that come in.

As someone in the web development business for years, I've watched myself & my team jump from Photoshop table slices to XHTML/CSS and from there on to HTML5.

Then cosmetic elements like Cufon & Webfonts came in - and slowly the trend of sliders (cu3er, Nivo etc.) cropped up. As a web developer, no one expects you to do this. But if you do, you're miles ahead of your competition.

I am not sure on how many of you have heard of Goodbarry (Now Business Catalyst) - it is a Hosted Platform that is meant to run Large websites. The company was bought over by Adobe a while ago and now caters to a large segment of business.

When Goodbarry launched, I worked with it for a client and molded my expertise around it. It is basically CRM, ecommerce & Email marketing all wounded up in one huge (and sometimes klunky) platform. We had absolutely no idea how this was going to benefit us - but within 2 years we worked on 17 Business Catalyst programs - and almost everyone was a client who was turned away by other website development houses, since they had no prior experiences with Goodbarry/Business Catalyst.

I am pretty affirmative, that beforelong business houses/clients would want web developers to design/code their sites in such a manner that it matches the Schema provided by the above website.

At the end of the day, it's all a matter of trend. Wait till that website features a couple of websites working according to their Schema and see the Website owners community go haywire.

warrichpk · 07-01-2011, 12:36 AM

Is it true ? That means all search engines in a same search engines obviously that may lead to heavy traffic loss man to many websites , and competition among web owners will also impove , is it ?

JessicaS · 07-08-2011, 05:54 AM

I didn't hear anything about it on news. Firstly, I will check it, but I am not sure about this news.

06-03-2011, 12:18 AM	#2 (permalink)
kdr4t Member Join Date: Feb 2010 Posts: 90 iTrader: 5 / 100%	Man that site doesn't look legit. I still don't understand what exactly the site is supposed to do. Share Share this post on Digg Del.icio.us Technorati Twitter

06-03-2011, 03:49 PM	#4 (permalink)
(O_o) Senior Member Join Date: Sep 2010 Posts: 2,200 iTrader: 15 / 100%	this is stupid IMO from whois info , it looks like the domain is owned by Google. I dont think this will go anywhere simply because it looks pretty retarded and programmers arent going to want to do this and learn it. if I was a search engine of course I would want users to do it so it would help ME crawl them better. Share Share this post on Digg Del.icio.us Technorati Twitter __________________ the :-3 face is actually a gay WF webmaster deepthroating Matt Cutts cock :-O <===3 :-O<===3 :-===3 :-=3 :-3

06-04-2011, 02:15 AM	#5 (permalink)
AuthorAji Banned Join Date: Mar 2011 Posts: 247 iTrader: 1 / 67%	Actually, as a web developer you're kind of used to learn & adapt new variants of technologies that come in. As someone in the web development business for years, I've watched myself & my team jump from Photoshop table slices to XHTML/CSS and from there on to HTML5. Then cosmetic elements like Cufon & Webfonts came in - and slowly the trend of sliders (cu3er, Nivo etc.) cropped up. As a web developer, no one expects you to do this. But if you do, you're miles ahead of your competition. I am not sure on how many of you have heard of Goodbarry (Now Business Catalyst) - it is a Hosted Platform that is meant to run Large websites. The company was bought over by Adobe a while ago and now caters to a large segment of business. When Goodbarry launched, I worked with it for a client and molded my expertise around it. It is basically CRM, ecommerce & Email marketing all wounded up in one huge (and sometimes klunky) platform. We had absolutely no idea how this was going to benefit us - but within 2 years we worked on 17 Business Catalyst programs - and almost everyone was a client who was turned away by other website development houses, since they had no prior experiences with Goodbarry/Business Catalyst. I am pretty affirmative, that beforelong business houses/clients would want web developers to design/code their sites in such a manner that it matches the Schema provided by the above website. At the end of the day, it's all a matter of trend. Wait till that website features a couple of websites working according to their Schema and see the Website owners community go haywire. Share Share this post on Digg Del.icio.us Technorati Twitter

07-01-2011, 12:36 AM	#6 (permalink)
warrichpk Premium Backlink Services Join Date: Aug 2009 Location: WickedFire Posts: 861 iTrader: 90 / 100%	Is it true ? That means all search engines in a same search engines obviously that may lead to heavy traffic loss man to many websites , and competition among web owners will also impove , is it ? Share Share this post on Digg Del.icio.us Technorati Twitter __________________

07-08-2011, 05:54 AM	#7 (permalink)
JessicaS Junior Member Join Date: Jul 2011 Posts: 12 iTrader: 0 / 0%	seo services I didn't hear anything about it on news. Firstly, I will check it, but I am not sure about this news. Share Share this post on Digg Del.icio.us Technorati Twitter

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