jerxs

The rapidly growing internet marketing company Pepperjam has reported that they will be stepping up their operations by partnering with the well known advertising company DoubleClick Inc.

Kristopher Jones said; by adopting DoubleClick's DART platform will allow for Pepperjam to serve clients of all sizes. The idea is to not only attract larger fortune 500 business, but to also attract those that spend less than $10,000 per month on internet marketing.

The relationship with DoubleClick will also put Pepperjam in company with Google, which announced in April that they would be purchasing DoubleClick for $3.1 million.

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MikeKelly

Actually....$3.1 BILLION!!!

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arz

Aren't they just switching over from Atlas to DoubleClick? Is it really that big a deal?

CorrectAD

Ya, but that's some good spin.

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collecting ip addresses was way cooler than this godamn signature...

gweeds

It's all hype, and from what I hear the doubleclick bid mgmt tool sucks, I wish them luck.

davidt5353

I tried reading the release on their site but it brings up a 404 error (excellent, please manage my ad campaign sir!)

http://www.pepperjamsearch.com/doubleclick.htm

So I had to look it up via Businesswire.

Bottom Line:

Pepperjam has licensed - for a fee - Doubleclick's DART ad serving platform.

So yeah, good spin. I suppose I should put out a release announcing my partnership with Google since I use Adwords. Lame.

jerxs

My bad man, your 100% right $3.1 Billion...

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sp111

That sounds like a decent deal. I havn't heard of this yet. I will read more and see what i can dig up.