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Old 08-24-2007, 04:08 PM   #1 (permalink)
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Interesting Yahoo Buys German Mobile Advertising Firm
Yahoo! has announced the acquisition of Actionality, a German mobile advertising technology company, according to a report in InformationWeek.

 Actionality makes software that allows for the insertion of ads into mobile content, such as games. According to officials at Actionality, their product allows for ad insertion in a highly simplified one-click environment. This is Yahoo's fourth acquisition in the past eight months, buying Rivals.com, MyBlogLog and Right Media.

 Terms of the deal were not disclosed.
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