Yahoo Buys Blue Lithium for $300M in Cash - WickedFire - Affiliate Marketing Forum

Jon · 09-05-2007, 09:29 AM

It's been announced and confirmed... like woah.

Yahoo has acquired Blue Lithium for a total of $300 Million in cold hard cash. No stock options for you kids! Instead, you get the good green stuff!

Lucky bastards...

Bofu2U · 09-05-2007, 09:31 AM

Damn.

aim · 09-05-2007, 11:54 AM

Quote:

BlueLithium was founded in 2004 by a team of experienced online marketers who recognized the potential benefits of marrying disruptive technologies such as behavioral targeting with advanced data analytics for campaign optimization and the massive scale of a global ad network.

The marketplace agreed. Within three months of its launch, BlueLithium was profitable and has remained so since. The company has more than doubled in size each of its first three years. Today, BlueLithium is the fifth largest ad network in the US, and second largest in the UK less than one year after launching there. Based in San Jose, CA, BlueLithium is the largest privately held global ad network, with 10 offices in the US and Europe and a team of 135 talented professionals.

Damn is right. Talk about growth...

Jon · 09-05-2007, 12:29 PM

I don't think they are the 5th in the US in terms of month to month or annual revenue.. maybe in number of active employees or office reach.. but there are lots of other ad networks well ahead of them.

Nonetheless, kudos to everyone at BlueLithium for now becoming overnight super rich bastards. I expect you to drop some cash on some WickedFire ad space now, and you can't bitch about the prices, because I know you have the CASH on hand!! What did I quote you at again? $75k a month? Yes, that was it. $75k. Pay up!

LazyHippy · 09-05-2007, 02:13 PM

Fuck. That's a lot of cash! Yahoo must have a big fuck-off wallet!

Guess it's MS's turn to buy an ad network now.

Saadh · 09-05-2007, 02:17 PM

Quote:

Originally Posted by LazyHippy

Fuck. That's a lot of cash! Yahoo must have a big fuck-off wallet!

Guess it's MS's turn to buy an ad network now.

ms bought aquantive for 6B just a few months ago, pretty sure that was an ad network?

pfgannon · 09-05-2007, 02:22 PM

Saadh you motherfucker.

LazyHippy · 09-05-2007, 03:26 PM

Quote:

Originally Posted by Saadh

ms bought aquantive for 6B just a few months ago, pretty sure that was an ad network?

Ah.. vaguely remember that on here. Sorry... really don't keep on top of this shit.

Be interesting to see how this pans out.

geofferson · 09-05-2007, 09:52 PM

Anybody know much annual revenue BL was doing? And I wonder how much of that was CPA vs CPM business.

sebastya · 09-05-2007, 10:27 PM

have never even heard of blue lithium..who's ads do they take care of?

samanthawell · 09-06-2007, 11:17 AM

I have not heard of them too, hmmm

aim · 09-07-2007, 01:03 AM

Sabastya/Samantha-

Mostly Fortune 1000 company-type Websites. BlueLithium sells itself on the whole hyper-targeting idea, which means that they may not know your name or cell phone #, but they DO know which sites you visit, what you did while you were there, if you made a purchase or not, etc.

Think of it like this. Contextual ads are relevant to the text/content on the page in which the ad appears. Hyper-Targeted ads are relevent to your most recent activity across their network of publishers.

I hope that helps.

09-05-2007, 09:31 AM	#2 (permalink)
Bofu2U Automation Specialist Join Date: May 2007 Location: Baltimore, Murdaland Posts: 8,293 iTrader: 78 / 100%	Damn. Share Share this post on Digg Del.icio.us Technorati Twitter __________________ Read This About The Penguin Update Contempt / Business Caffeine

09-05-2007, 09:52 PM	#9 (permalink)
geofferson Senior Member Join Date: Apr 2007 Location: Toronto Posts: 170 iTrader: 0 / 0%	Anybody know much annual revenue BL was doing? And I wonder how much of that was CPA vs CPM business. Share Share this post on Digg Del.icio.us Technorati Twitter

09-05-2007, 10:27 PM	#10 (permalink)
sebastya CEO Join Date: Sep 2006 Location: Santa Barbara, California Posts: 754 iTrader: 1 / 100%	have never even heard of blue lithium..who's ads do they take care of? Share Share this post on Digg Del.icio.us Technorati Twitter __________________ MAME Roms

09-06-2007, 11:17 AM	#11 (permalink)
samanthawell Banned Join Date: Jul 2007 Posts: 43 iTrader: 0 / 0%	re I have not heard of them too, hmmm Share Share this post on Digg Del.icio.us Technorati Twitter

09-07-2007, 01:03 AM	#12 (permalink)
aim Senior Member Join Date: Jan 2007 Location: Minneapolis, MN Posts: 1,266 iTrader: 1 / 100%	Sabastya/Samantha- Mostly Fortune 1000 company-type Websites. BlueLithium sells itself on the whole hyper-targeting idea, which means that they may not know your name or cell phone #, but they DO know which sites you visit, what you did while you were there, if you made a purchase or not, etc. Think of it like this. Contextual ads are relevant to the text/content on the page in which the ad appears. Hyper-Targeted ads are relevent to your most recent activity across their network of publishers. I hope that helps. Share Share this post on Digg Del.icio.us Technorati Twitter __________________ http://cgi.4chan.org/s/src/1242695804300.gif

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