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Old 08-28-2008, 12:25 PM   #1 (permalink)
 
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Sogay Internet Explorer 8 Is Going to Fuck Us?

Article: Microsoft's newest browser may block ads - Yahoo! News

Summary
Essentially, it should block a lot of ads in the first place, but beyond that talks about covering up things like cookies, or temporary internet files.

Now, considering we all rely on Cookie based tracking, anyone else see this as an issue?
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Old 08-28-2008, 12:34 PM   #2 (permalink)
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Of course its an issue. Vista's explorer had a bug in the first release that truncated affiliate links. Thankfully they fixed that.

There is a thing though... Every default configuration the programmer puts in his released software, will remain untouched in 90% of the installations. Just think of windows xp and remote help.

It all comes down to whether IE8 will have that "anonymity mode" turned on by default. If so, yes, we are screwed. If not, it will be the same threat as people with adblock on.
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Old 08-28-2008, 01:41 PM   #3 (permalink)
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Seems hard to believe that the web browser with the largest market share and presence on the internet would block ads. If so, that would carry serious repercussions for all web-based advertising. What if google decided just to block internet explorer users as a result? It just seems to implausible
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Old 08-28-2008, 01:48 PM   #4 (permalink)
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Blocking internet advertising has implications for more than just AM, it affects the whole economy of the internet. The only site left would be Wikipedia, as all other publishers rely on that ad revenue. There couldn't even be subscription based sites, because they couldn't advertise on the interent to get enough subscribers to stay afloat.

I honestly hope MS is bluffing here. They do make money on their ads as well, don't they?
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Old 08-28-2008, 02:05 PM   #5 (permalink)
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Apparently they dont. But cut the doomsday talk, even if that happens, there are other technologies besides cookies that can work for aff marketing.
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Old 08-28-2008, 02:12 PM   #6 (permalink)
 
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Apparently they dont. But cut the doomsday talk, even if that happens, there are other technologies besides cookies that can work for aff marketing.
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Old 08-28-2008, 02:19 PM   #7 (permalink)
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We all need to start putting the following on our websites.


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Old 08-28-2008, 03:13 PM   #8 (permalink)
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MS does a lot of online marketing itself so im not sure they will enable by default.
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Old 08-28-2008, 04:36 PM   #9 (permalink)
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We all need to start putting the following on our websites.


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hahahahahaha...
I prefer Opera.
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Old 08-28-2008, 06:09 PM   #10 (permalink)
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For me this theory is fundamentally flawed. Marketing & Media are too intertwined in the Internet for 'soft to block ads, in fact it would simply encourage court proceedings from other large blue chip companies such as Dell, IBM etc. who use massive marketing budgets on the web.

Something like this monopolizes the market, courtesy of 'soft of course. They were sued before over it - and if something like this is pushed through, will be sued again.
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Old 08-28-2008, 09:19 PM   #11 (permalink)
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I think it will be turned on by default.
Sure, MSN has an advertising network online, but does MS really need the revenue from that, considering that they get shitloads of money from other sources? Not really... They also have the ability to not block their own ads.

Now, why would they want to do this?
Why, to cripple Google of course.
It's not about search, or online markets... It's about EVERYTHING.
Google is currently MS' biggest competitor for pretty much EVERYTHING except the O/S environment. Hell, even the cloud computing thing, which had been a dream of Sun/Java for ages was nearly successfully thwarted by MS until GoogleDocs (Which was seen as such a threat that MS are now releasing similar services, and cloud functionality in Office).

If this goes ahead, will it result in court action? You bet your arse it will... Does MS care? Not really. They have more money than God, and court actions like this take so long that by the time the first ruling comes down, it'll have been at least a year, and you know they'll just appeal appeal appeal.
After 2-3 years of substantially reduced revenue, Google will be crippled, and whilst they'll continue on, they won't be nearly as large, and they won't have all those other services we know and love, like gDocs, gMail, gMaps, etc...
Perhaps most importantly, R&D wil be scaled back, meaning less development into mobile markets, ala Android. Considering MS' push into mobile platforms, this is probably another area that they really want to see Google fail at... and the failure will come when they run out of money.

It's a big game play, it's forward thinking... it's Scorched Earth.

So, whilst PPC types will be royally fucked, the SEO pushers will be making out like bandits with their first page SERP... Time to dust of your 10 gallon black hats.

But that's just my assumption of how MS will play it, if it is switched off by default, you'll lose maybe the top 5-10% of people smart enough to know what the feature is for.
And the smart people never buy shit from affiliates anyway.
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Old 08-29-2008, 12:40 AM   #12 (permalink)
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I think that the original story from Yahoo is misleading though. The InPrivate Blocking is focused on blocking tracking technologies, not ads. If 'soft were going to "tweak" it to fuck with google, then they'd be fucking with a major portion of the internet economy.

The tracking block would probably be disabled by default, as some major corporate interests would get pissed if they couldn't get the maximum amount of marketing impact with the tremendous amount of money they put into the web.

All in all, it seems just a tad alarmist to think that one web browser upgrade would destroy Google and the economy of the internet as we know it. Besides, the people who buy from affiliates never upgrade their shit anyways, most of them now are still running IE6.
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Old 08-30-2008, 01:49 PM   #13 (permalink)
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These announcements reinforce my belief that the long term, shit-you-can-retire on money is in database marketing. Get those consumer's email/home addresses and then sell stuff to em over and over and over.
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Old 08-30-2008, 03:10 PM   #14 (permalink)
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If they try to block us, we'll block them. IE8 user? No soup for you!!!
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Old 08-30-2008, 03:11 PM   #15 (permalink)
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Old 08-30-2008, 04:39 PM   #16 (permalink)
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Even if they decided to implement this, It would probably be years before you'd actually see it because of all the law suits and injunctions they would face.

Make your monies now!
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Old 08-30-2008, 06:24 PM   #17 (permalink)
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Even if they decided to implement this, It would probably be years before you'd actually see it because of all the law suits and injunctions they would face.

Make your monies now!
Naw, they'd probably push it live then get law suits.

Anyway, if we all block IE8 users soon enough they'll get the message
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