xmcp123

Article: Microsoft's newest browser may block ads - Yahoo! News

Summary
Essentially, it should block a lot of ads in the first place, but beyond that talks about covering up things like cookies, or temporary internet files.

Now, considering we all rely on Cookie based tracking, anyone else see this as an issue?

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glowleaf

Of course its an issue. Vista's explorer had a bug in the first release that truncated affiliate links. Thankfully they fixed that.

There is a thing though... Every default configuration the programmer puts in his released software, will remain untouched in 90% of the installations. Just think of windows xp and remote help.

It all comes down to whether IE8 will have that "anonymity mode" turned on by default. If so, yes, we are screwed. If not, it will be the same threat as people with adblock on.

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keeper33

Seems hard to believe that the web browser with the largest market share and presence on the internet would block ads. If so, that would carry serious repercussions for all web-based advertising. What if google decided just to block internet explorer users as a result? It just seems to implausible

coglethorpe

Blocking internet advertising has implications for more than just AM, it affects the whole economy of the internet. The only site left would be Wikipedia, as all other publishers rely on that ad revenue. There couldn't even be subscription based sites, because they couldn't advertise on the interent to get enough subscribers to stay afloat.

I honestly hope MS is bluffing here. They do make money on their ads as well, don't they?

glowleaf

Apparently they dont. But cut the doomsday talk, even if that happens, there are other technologies besides cookies that can work for aff marketing.

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xmcp123

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glowleaf

We all need to start putting the following on our websites.


Best viewed with Netscape Navigator.

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progal

MS does a lot of online marketing itself so im not sure they will enable by default.

Tedel

hahahahahaha...
I prefer Opera.

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Goldie Dice

For me this theory is fundamentally flawed. Marketing & Media are too intertwined in the Internet for 'soft to block ads, in fact it would simply encourage court proceedings from other large blue chip companies such as Dell, IBM etc. who use massive marketing budgets on the web.

Something like this monopolizes the market, courtesy of 'soft of course. They were sued before over it - and if something like this is pushed through, will be sued again.

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HarveyJ

I think it will be turned on by default.
Sure, MSN has an advertising network online, but does MS really need the revenue from that, considering that they get shitloads of money from other sources? Not really... They also have the ability to not block their own ads.

Now, why would they want to do this?
Why, to cripple Google of course.
It's not about search, or online markets... It's about EVERYTHING.
Google is currently MS' biggest competitor for pretty much EVERYTHING except the O/S environment. Hell, even the cloud computing thing, which had been a dream of Sun/Java for ages was nearly successfully thwarted by MS until GoogleDocs (Which was seen as such a threat that MS are now releasing similar services, and cloud functionality in Office).

If this goes ahead, will it result in court action? You bet your arse it will... Does MS care? Not really. They have more money than God, and court actions like this take so long that by the time the first ruling comes down, it'll have been at least a year, and you know they'll just appeal appeal appeal.
After 2-3 years of substantially reduced revenue, Google will be crippled, and whilst they'll continue on, they won't be nearly as large, and they won't have all those other services we know and love, like gDocs, gMail, gMaps, etc...
Perhaps most importantly, R&D wil be scaled back, meaning less development into mobile markets, ala Android. Considering MS' push into mobile platforms, this is probably another area that they really want to see Google fail at... and the failure will come when they run out of money.

It's a big game play, it's forward thinking... it's Scorched Earth.

So, whilst PPC types will be royally fucked, the SEO pushers will be making out like bandits with their first page SERP... Time to dust of your 10 gallon black hats.

But that's just my assumption of how MS will play it, if it is switched off by default, you'll lose maybe the top 5-10% of people smart enough to know what the feature is for.
And the smart people never buy shit from affiliates anyway.

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keeper33

I think that the original story from Yahoo is misleading though. The InPrivate Blocking is focused on blocking tracking technologies, not ads. If 'soft were going to "tweak" it to fuck with google, then they'd be fucking with a major portion of the internet economy.

The tracking block would probably be disabled by default, as some major corporate interests would get pissed if they couldn't get the maximum amount of marketing impact with the tremendous amount of money they put into the web.

All in all, it seems just a tad alarmist to think that one web browser upgrade would destroy Google and the economy of the internet as we know it. Besides, the people who buy from affiliates never upgrade their shit anyways, most of them now are still running IE6.

amateursurgeon

These announcements reinforce my belief that the long term, shit-you-can-retire on money is in database marketing. Get those consumer's email/home addresses and then sell stuff to em over and over and over.

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Nemesis

If they try to block us, we'll block them. IE8 user? No soup for you!!!

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-Matt-

I'd sooner cut my wrist. The flaming fox ftw.

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abhorrent

Even if they decided to implement this, It would probably be years before you'd actually see it because of all the law suits and injunctions they would face.

Make your monies now!

MattDunbar

Naw, they'd probably push it live then get law suits.

Anyway, if we all block IE8 users soon enough they'll get the message

m0rtal

I think everyone is overreacting just a little bit. The internet will not crumble because of IE 8.

As others stated, there's many, many solutions if Microsoft tried to mess things up.

And let's be real, Google isn't stupid either. So far they have far outdone M on anything online related. A simple "in order to use google search you must have firefox" would solve the problem in a jiffy.

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subigo

I just saw this exact thing on the nightly news.

IE8 literally has a button next to the url that says "private browsing" which blocks cookies, etc... It was called "the new porn mode" on the news, lol.

They went on to state that Google was upset with the addition, but a lawyer also stated that they wouldn't have a case.

They then went on to survey 100 people and asked them if the new feature is something they would use...

100% said yes.

Conclusion: I'm glad I don't rely on cookies to pay my rent.

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tweak50

Bingo. For those of you who do, just look at it as a massive Google slap on all of your shit.

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MyOwnDemon

Quoted for truth. Google isn't just going to sit around on the sidelines and let this happen.

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glowleaf

Yea... That is exactly what Apple used to say, and IBM, and OS/2, and Linux, and Lotus 1-2-3, and Netscape, and US monopoly laws, and other video players, and ICQ, and Apache server, and Playstation, and some other email programs.

Thats a lot of corpses. Get real.

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Crooked

Sticks79

Has anyone actually downloaded ie8 Beta? i have and ive tested the in-private-browsing

and my tracking stats are recorded when i check them on two of my affiliate accounts i

dont do CPA though so i dont know how different it is as opposed to pharma (which is what i do)

im gonna do some test orders and ill get back to you guys although i know this is only the beta version its recording cookies and hits OK.

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intermanic

Most of the CPA networks' tracking is pretty fragile already. CNAME records would solve some of the problems with third party cookies but it doesn't appear the networks or advertisers are concerned with making tracking more robust.

spyderman4g63

Don't some browsers offer this "feature" already?

HarveyJ

Well, my network's going to be fine (I asked the tech), but most of the shit I push outside of it, especially the stuff I do for short periods, is mostly through CJ... So fuck it, maybe it's cookie stuffing time.

Spyderman: You can get script blockers, cookie & pop-up killers, and ad-blockers... but those are all things you've got to go out and install yourself. Which is maybe 10% of the 10% of the market that uses browsers other than IE.
The problem here is whether or not this feature is actually turned on by default.

keeper: You got some stats we can see for that? Because most of the computer nuff-nuffs I know just hit OK when XP (and now Vista) says "Hey, I got new shit to install. Restart me even though you're in the middle of a mid-term, or I'll cry and REALLY fuck up when you finally do reset."

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spyderman4g63

I agree. If it isn't on by default we don't have much to worry about. The people that know how to turn it on are finding other ways around now.

Sticks79

no its not on by default you have to select it...

why dont you guys download ie8 and check it out yourself?

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SawanM

And why does IE8 suck?

Because of its interface, the flaming fucking fox wins.

fm1234

posted by spyderman4g63:

Yes, including IE iirc, for years and years (back on IE 5 or so you just had to go into your security settings and set them at the highest -- no idea about more recent versions.)

For some reason it's a big deal now.

For years every non-trusted site that I surf has had cookies, JavaScript, ActiveX, and images blocked, and is blocked from seeing data like my IP and referrer.


Frank

LotsOfZeros

correct, it appears they are not
Google plans to launch Web browser - Internet - MSNBC.com

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Sawya

IE is fucked!

HarveyJ

Why not just partner with / buy out FireFox?
The ethos of the FF developers fits in with Google's, and people already seem to associate the two as being as together as Ben & Jerry.

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LotsOfZeros

Something tells me it has FF pedigree.

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