eBay to enter web advertising market - WickedFire - Affiliate Marketing Forum

WallaceCleaver · 06-27-2006, 11:59 PM

This sounds like something that I would like to sign-up for as soon as they open registrations.

Quote:

Online auction house eBay is about to enter the web advertising market space with a new context sensitive system for affiliate website publishers. The system will work in a similar fashion to Google AdSense, which recognises keywords on a web page and serves up ads linking to websites that are relevant to the content.

In a basic example of a context sensitive system, a web page containing an article about computers is likely to serve ads from computer manufacturers. The eBay system, called eBay AdContext, works in a similar way except that it will only serve up ads on partner sites which link to auctions on eBay.

While eBay reportedly insists the new eBay AdContext (notice the similarity in name to AdSense) is not in competition with Google, industry commentators note two things. Firstly, it's in the interests of both Google and eBay to be nice to each other because eBay is probably Google's biggest advertising customer, while eBay gets a huge proportion of its traffic from Google. Secondly, transforming eBay AdContext to a universal context-based advertising system for web publishers in direct competition to Google AdSense would be a piece of cake.

Original source: iTWire

Stanley · 06-28-2006, 08:23 PM

Google has a lot of competition coming up. Everyone is rolling out their own version of contextual ads.
I'm going to stick with Adsense for now, but the online advertising market keeps getting bigger so there's plenty of room left for new fish.

J-Tag · 06-28-2006, 09:06 PM

Heck diggy, whenever I can try out another contextual program I will. Anything to get me more money.

Michael · 06-28-2006, 09:08 PM

It sounds like a very good idea and I would love to try it out. The eBay ads will be more unique than most of the other contextual ads because they are based on auctions etc.. should be interesting.

WallaceCleaver · 06-28-2006, 09:20 PM

Quote:

Originally Posted by Michael

It sounds like a very good idea and I would love to try it out. The eBay ads will be more unique than most of the other contextual ads because they are based on auctions etc.. should be interesting.

My thought exactly. Plus, given this information, I think that their ads should fit much better with my site content.

a.titus1 · 06-28-2006, 09:40 PM

Im very excited about ebay bringing this out, even more so than msn.

Google throws out gbuy to compete with paypal, and ebay comes right back with contextial adverts. Brilliant.

06-28-2006, 09:06 PM	#3 (permalink)
J-Tag They call him Danger Man! Join Date: Jun 2006 Location: Cananada Posts: 391	Heck diggy, whenever I can try out another contextual program I will. Anything to get me more money. __________________ Video Game Cheats "If my calculations are correct SLINKY + ESCULATOR = EVERLASTING FUN" UFC \| Movie Contests

06-28-2006, 09:08 PM	#4 (permalink)
Michael Senior Member Join Date: Jun 2006 Location: Ireland Posts: 133	It sounds like a very good idea and I would love to try it out. The eBay ads will be more unique than most of the other contextual ads because they are based on auctions etc.. should be interesting. __________________ Talk Ski -Skiing Talk and discussion. Articles - Skiing Tips for Beginners \| Choose the right ski boots \| Selecting Skiing Clothing Essential Skiing Exercises \| Choose the right ski resort

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06-28-2006, 08:23 PM	#2 (permalink)
Stanley Join Date: Jun 2006 Location: Brooklyn, NY Posts: 3,083	Google has a lot of competition coming up. Everyone is rolling out their own version of contextual ads. I'm going to stick with Adsense for now, but the online advertising market keeps getting bigger so there's plenty of room left for new fish.

06-28-2006, 09:40 PM	#6 (permalink)
a.titus1 Senior Member Join Date: Jun 2006 Posts: 566	Im very excited about ebay bringing this out, even more so than msn. Google throws out gbuy to compete with paypal, and ebay comes right back with contextial adverts. Brilliant.