FTC-Advertisers brace for online viral marketing curbs - WickedFire - Affiliate Marketing Forum

BeerHat · 04-04-2009, 04:08 AM

Advertisers in the US are bracing themselves for regulatory changes that they fear will curtail their efforts to tap into the fast-growing online social media phenomenon.
Revised guidelines on endorsements and testimonials by the Federal Trade Commission, now under review and expected to be adopted, would hold companies liable for untruthful statements made by bloggers and users of social networking sites who receive samples of their products.

read more-fucking great

high risk · 04-04-2009, 04:37 AM

This type of stuff is bad (tm).

This is why advertisers, networks, and the industry as a whole need to do a better job of monitoring their traffic sources and self-policing. Otherwise the FTC et al. steps in and mandates new rules that makes affiliate marketing less viable of a customer acquisition channel.

Of course, as usual, larger brand advertisers that have more to lose than their offshore merchant account and the 700 pesos in their bank account are the ones that will be affected by this.

The guys already running afoul of the FTC will continue not to care.

Demon · 04-04-2009, 01:31 PM

Too bad the industry doesn't know how to regulate itself.

Sticks79 · 04-04-2009, 02:24 PM

Really, really hope this shit don't pass.

machinecontrol · 04-04-2009, 02:41 PM

Wow, didn't think they would crack down on flogs that hard. Guess a simple disclaimer at the bottom of your flog won't be enough.

HarveyJ · 04-06-2009, 10:29 PM

They're basically making the line between sales puffery and outright lying that bit thicker.

I can understand why they're doing it, but I think it's unnecessary, as the people that already are problematic will continue not to care, as TakingthePlunge said. Those are the guys that run the anonymously registered bullshit blogs.
The only people it's going to really affect are the poor schmucks who fall for bullshit placebo drugs (get some Fukitol!) and then assume that the disappearance of symptoms are related to said drug usage without being able to point to any empirical studies.

MikeDecker · 04-10-2009, 01:12 AM

FTC laws are written in a way that no normal humans can possibly comprehend them. Does anybody know a place that explains the rules in detail but without all the legislative jargon?

Thx
M

digga121 · 04-29-2009, 12:07 PM

This is so gay, so everyone who does testimonials on these lame ass comercials are real? I'd LOVE to see some proof in that

herman333 · 05-01-2009, 06:49 AM

Yes too bad for this. But thanks for the information. It helps me lot.

metafever · 05-19-2009, 10:00 AM

I will for sure keep my eyes open on this . . .

Choller · 05-19-2009, 10:03 AM

Quote:

Originally Posted by digga121

This is so gay, so everyone who does testimonials on these lame ass comercials are real? I'd LOVE to see some proof in that

Bofu2U · 05-19-2009, 04:52 PM

Quote:

Originally Posted by digga121

This is so gay, so everyone who does testimonials on these lame ass comercials are real? I'd LOVE to see some proof in that

Are you saying that Jared from Subway isn't real? YOU SON OF A BITCH!

GrindHard · 05-20-2009, 10:20 PM

Fuck the FTC -- tryna break our hustle..

neab1as · 06-14-2009, 06:29 PM

good time to be outside of the US borders.

papajohn56 · 06-14-2009, 08:40 PM

anyone have any updates on this?

04-04-2009, 04:08 AM	#1 (permalink)
BeerHat Marketing Machine Join Date: Feb 2007 Location: Miami, FL Posts: 644 iTrader: 15 / 100%	FTC-Advertisers brace for online viral marketing curbs Advertisers in the US are bracing themselves for regulatory changes that they fear will curtail their efforts to tap into the fast-growing online social media phenomenon. Revised guidelines on endorsements and testimonials by the Federal Trade Commission, now under review and expected to be adopted, would hold companies liable for untruthful statements made by bloggers and users of social networking sites who receive samples of their products. read more-fucking great Share Share this post on Digg Del.icio.us Technorati Twitter __________________

04-04-2009, 04:37 AM	#2 (permalink)
high risk game of global domination Join Date: Sep 2008 Location: US Posts: 527 iTrader: 2 / 100%	This type of stuff is bad (tm). This is why advertisers, networks, and the industry as a whole need to do a better job of monitoring their traffic sources and self-policing. Otherwise the FTC et al. steps in and mandates new rules that makes affiliate marketing less viable of a customer acquisition channel. Of course, as usual, larger brand advertisers that have more to lose than their offshore merchant account and the 700 pesos in their bank account are the ones that will be affected by this. The guys already running afoul of the FTC will continue not to care. Share Share this post on Digg Del.icio.us Technorati Twitter __________________ i accept contract killings for affiliates who try to defraud your offer or network. (or stop them before they do it, if that's more your speed. guaranteed.)

04-04-2009, 01:31 PM	#3 (permalink)
Demon Banned Join Date: Jun 2007 Location: London, UK Posts: 1,155 iTrader: 3 / 100%	Too bad the industry doesn't know how to regulate itself. Share Share this post on Digg Del.icio.us Technorati Twitter

04-04-2009, 02:41 PM	#5 (permalink)
machinecontrol юзверь Join Date: Nov 2007 Location: San Francisco Posts: 943 iTrader: 3 / 100%	Wow, didn't think they would crack down on flogs that hard. Guess a simple disclaimer at the bottom of your flog won't be enough. Share Share this post on Digg Del.icio.us Technorati Twitter __________________ I'm giving away insanely profitable campaigns for $1

04-06-2009, 10:29 PM	#6 (permalink)
HarveyJ He is - THE CACTUS! Join Date: Feb 2008 Location: Melbourne - Not the one in Florida Posts: 3,906 iTrader: 0 / 0%	They're basically making the line between sales puffery and outright lying that bit thicker. I can understand why they're doing it, but I think it's unnecessary, as the people that already are problematic will continue not to care, as TakingthePlunge said. Those are the guys that run the anonymously registered bullshit blogs. The only people it's going to really affect are the poor schmucks who fall for bullshit placebo drugs (get some Fukitol!) and then assume that the disappearance of symptoms are related to said drug usage without being able to point to any empirical studies. Share Share this post on Digg Del.icio.us Technorati Twitter __________________ After 10,000 years I'm free!

04-10-2009, 01:12 AM	#7 (permalink)
MikeDecker Junior Member Join Date: Apr 2009 Posts: 3 iTrader: 0 / 0%	Where can the current FTC Ruling be found FTC laws are written in a way that no normal humans can possibly comprehend them. Does anybody know a place that explains the rules in detail but without all the legislative jargon? Thx M Share Share this post on Digg Del.icio.us Technorati Twitter

04-29-2009, 12:07 PM	#8 (permalink)
digga121 ajaxking Join Date: Jul 2008 Posts: 723 iTrader: 26 / 100%	This is so gay, so everyone who does testimonials on these lame ass comercials are real? I'd LOVE to see some proof in that Share Share this post on Digg Del.icio.us Technorati Twitter __________________ Need Followers? Read Latest Review Looking for Custom Wordpress Theme (+HTML5)? Go Here! Get Twitter Followers

05-01-2009, 06:49 AM	#9 (permalink)
herman333 Banned Join Date: Jan 2009 Posts: 110 iTrader: 0 / 0%	Yes too bad for this. But thanks for the information. It helps me lot. Share Share this post on Digg Del.icio.us Technorati Twitter

05-19-2009, 10:00 AM	#10 (permalink)
metafever makemoney Join Date: Mar 2009 Location: The Internet Posts: 54 iTrader: 0 / 0%	I will for sure keep my eyes open on this . . . Share Share this post on Digg Del.icio.us Technorati Twitter

05-20-2009, 10:20 PM	#13 (permalink)
GrindHard Banned Join Date: Apr 2009 Location: Chitown Posts: 671 iTrader: 0 / 0%	Fuck the FTC -- tryna break our hustle.. Share Share this post on Digg Del.icio.us Technorati Twitter

06-14-2009, 06:29 PM	#14 (permalink)
neab1as pretends to be important Join Date: May 2009 Location: Tampa Posts: 82 iTrader: 0 / 0%	good time to be outside of the US borders. Share Share this post on Digg Del.icio.us Technorati Twitter

06-14-2009, 08:40 PM	#15 (permalink)
papajohn56 Join Date: Jun 2008 Location: SC Posts: 6,673 iTrader: 16 / 100%	anyone have any updates on this? Share Share this post on Digg Del.icio.us Technorati Twitter __________________ Twitter

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