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04-07-2009, 08:54 AM
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Flaming panties
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Low advertising prices on the horizon?
A Pricing Revolution Looms - Business Week Article
Better profiling is going to lower advertising costs, at least in the opinion of this article. Has anybody used the companies they reference as ahead of the game such as Quantcast? It doesn't look good for Google, et al, if you will be able to save as much money as the article says. None of this would work for people who don't save cookies.
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