Google Opening Up Trademarked Keyword Bidding on June 4th - WickedFire - Affiliate Marketing Forum

coglethorpe · 05-12-2009, 12:40 PM

Google Opening Up Trademarked Keyword Bidding on June 4th

Google plans to open up trademarked keywords to AdWords advertisers in June according to Michael Orey of Business Week. Beginning June 4th, companies will be able to bid on the brand names of their competition, which will heat up the AdWords listings throughout Google and lead to head to head battles in the SERPs over branded product, service and company names.

GoogleSearchSux · 05-12-2009, 12:46 PM

Guess I don't have to jumple up letter or use upper case "I" instead of an l anymore.

thinkjayant · 05-12-2009, 01:00 PM

sounds god for google and bad for AM.. more competition.. rather dog fight for keywords now...

Sticks79 · 05-12-2009, 01:03 PM

Quote:

Originally Posted by thinkjayant

sounds god for google and bad for AM.. more competition.. rather dog fight for keywords now...

Give up affiliate marketing now.

acemenace · 05-12-2009, 01:07 PM

Interesting. Guess Google shouldn't have problems with affs running Google money offers and using Google in the kws and ads then.

1nspire · 05-12-2009, 02:42 PM

This is kinda fucked up. I was under the impression that Google enforces these trademark rules at the request of the trademark owner. So unless Google has convinced these companies that allowing usage of their trademark would be beneficial, they are basically pissing on a major advertisement stream.

GoogleSearchSux · 05-12-2009, 03:18 PM

Did anyone actually read the article...

This is retarded.

1. "Google lets marketers in a handful of countries pay to surface their ads when a would-be customer searches for a rival's brand name"

2. "Honda, for instance, could bid to have one of its ads displayed when a consumer searches the term "Toyota.""

It does not mention using trademarks IN THE AD.. it is saying you can bid on other companies trademarks... last time I checked I've been doing that since 2006

pocketrockets · 05-12-2009, 05:51 PM

Google has allowed bidding on trademarked terms in the US for 5 yrs now (you just can't use it in the ad copy)

Quote:

Trademark rights in US, UK, Ireland and Canada

When we receive a complaint from a trademark owner, we only investigate the use of the trademark in ad text. If the advertiser is using the trademark in ad text, we will require the advertiser to remove the trademark and prevent them from using it in ad text in the future. Please note that we will not disable keywords in response to a trademark complaint.

http://www.google.com/tm_complaint_a...plaint.html#in

zimok · 05-13-2009, 07:13 AM

I was always under the impression that this wasn't allowed anywhere because my keywords on MSN got disabled for trademarks, that's what I get for ASSuming I guess. This is sweet

05-12-2009, 12:40 PM	#1 (permalink)
coglethorpe Senior Member Join Date: Jul 2008 Posts: 448 iTrader: 2 / 100%	Google Opening Up Trademarked Keyword Bidding on June 4th Google Opening Up Trademarked Keyword Bidding on June 4th Google plans to open up trademarked keywords to AdWords advertisers in June according to Michael Orey of Business Week. Beginning June 4th, companies will be able to bid on the brand names of their competition, which will heat up the AdWords listings throughout Google and lead to head to head battles in the SERPs over branded product, service and company names. __________________ I made my first real money in affiliate marketing through Azoogle Ads. Join Azoogle today and you can, too.

05-12-2009, 12:46 PM	#2 (permalink)
GoogleSearchSux Senior Member Join Date: Aug 2008 Location: SF Posts: 393 iTrader: 0 / 0%	Guess I don't have to jumple up letter or use upper case "I" instead of an l anymore. __________________ Null

05-12-2009, 02:42 PM	#6 (permalink)
1nspire ThemeCreate.com Join Date: May 2008 Posts: 358 iTrader: 5 / 100%	This is kinda fucked up. I was under the impression that Google enforces these trademark rules at the request of the trademark owner. So unless Google has convinced these companies that allowing usage of their trademark would be beneficial, they are basically pissing on a major advertisement stream. __________________ no sig for you for 1 year

05-12-2009, 03:18 PM	#7 (permalink)
GoogleSearchSux Senior Member Join Date: Aug 2008 Location: SF Posts: 393 iTrader: 0 / 0%	Did anyone actually read the article... This is retarded. 1. "Google lets marketers in a handful of countries pay to surface their ads when a would-be customer searches for a rival's brand name" 2. "Honda, for instance, could bid to have one of its ads displayed when a consumer searches the term "Toyota."" It does not mention using trademarks IN THE AD.. it is saying you can bid on other companies trademarks... last time I checked I've been doing that since 2006 __________________ Null

05-13-2009, 07:13 AM	#9 (permalink)
zimok Don't wait. Join Date: Oct 2008 Location: Canada Posts: 1,424 iTrader: 0 / 0%	I was always under the impression that this wasn't allowed anywhere because my keywords on MSN got disabled for trademarks, that's what I get for ASSuming I guess. This is sweet __________________ The time will never be just right.

05-12-2009, 01:00 PM	#3 (permalink)
thinkjayant Junior Member Join Date: Apr 2009 Location: City of Dreams..!! Posts: 20 iTrader: 1 / 100%	sounds god for google and bad for AM.. more competition.. rather dog fight for keywords now...

05-12-2009, 01:07 PM	#5 (permalink)
acemenace Senior Member Join Date: Feb 2008 Location: Texas Posts: 1,402 iTrader: 2 / 100%	Interesting. Guess Google shouldn't have problems with affs running Google money offers and using Google in the kws and ads then.

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