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Old 10-03-2009, 11:40 PM   #1 (permalink)
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Checkthisout Yext Raises $25 Million For ‘Pay Per Action’ Business Listings

Indication of More Things to come?? Was very interested to read this...........

Online business directory service Yext has raised $25 million in a second round of funding led by Institutional Venture Partners. Existing investor Sutter Hill Ventures also participated in the round. Yext puts business listings on its own site as well as on partner sites, including YellowPages, Local.com and Topix; businesses are only charged when relevant customers actually contact them. The three-year-old startup says that 20,000 customers have signed up for its advertising service. TechCrunch puts revenue at $20 million this year. New cash will be used to “accelerate the growth of pay-per-action phone calls.” The company had previously raised $3.5 million in a first round in June 2008.


About Yext, Inc.
Founded in 2006, Yext is the next Yellow Pages, offering superior local services to users, advertisers and publishers. Nearly 20,000 customers are now connected to Yext Calls, the company's flagship advertising service that sends local businesses pay-per-action phone calls. Dozens of leading publishers have installed Yext Numbers, the company's local search monetization system. Yext is fanatically focused on perfecting the local advertising experience, an enormous unsolved problem with incredible potential.
About Institutional Venture Partners (IVP)
With more than $2.2 billion of committed capital, Institutional Venture Partners (IVP) is one of the premier later-stage venture capital and growth equity firms in the United States. The partnership is currently investing IVP XII, a $600 million later-stage fund focused on investments in rapidly-growing technology and media companies. Founded in 1980, IVP has a 28-year IRR of 43.2% and has invested in over 300 companies, 85 of which have gone public. IVP specializes in venture growth investments, industry rollups, founder liquidity transactions and select public market investments. Since its inception, IVP has invested in such notable companies as ArcSight (ARST), Ask Jeeves (IACI), Aspect Communications (ASPT), At Road (ARDI), Business.com (RHD), Clarify (CLFY), ComScore (SCOR), Concur Technologies (CNQR), Danger (MSFT), Digital River (DRIV), Form Factor (FORM), Foundry Networks (FDRY), Juniper Networks (JNPR), LSI Corporation (LSI), Mobile 365 (SY), MySQL (JAVA), Netflix (NFLX), Polycom (PLCM), Quigo (TWX), Seagate (STX), Synchronoss (SNCR), Tivo (TIVO) and Websense (WBSN). IVP has offices in Menlo Park and San Francisco, California. For more information, visit www.ivp.com.
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Old 11-26-2009, 05:18 PM   #2 (permalink)
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Just watched the presentation at techcrunch50 - impressive technology.
Yext secured 25 Mill investment immediately after his demo....

The $25 Million Demo. Yext Scores A Big Round From IVP After TechCrunch50 Debut.
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Old 12-19-2009, 03:37 AM   #3 (permalink)
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fwah, go search google for "yext.com" see who is page one.

We covered this long ago.

Old news!
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