Myspace Sues 20+ Ad Networks For Over $500 Million - Page 2 - WickedFire - Affiliate Marketing Forum

aeiouy · 01-24-2007, 07:55 PM

I would remind people, that a lawsuit is not the end of the world. Some people couch these alleged lawsuits as some kind of finality. That is not really how the legal system works. At best case it could take a very long time for anything to happen.

I could sue Drusam for only having one leg. It does not mean I would win.

But I should.

srich10195 · 01-24-2007, 11:07 PM

Media Breakaway, LLC Announces Retaining Pete Wellborn to represent the Company with regard to the MySpace complaint.

Westminster, CO January 25, 2007 – Media Breakaway, LLC, an industry leader in online direct marketing, today announced it has retained Pete Wellborn of Wellborn & Wallace, LLC to represent the company in a current lawsuit with MySpace.

“We are very pleased that Pete Wellborn has agreed to represent Scott Richter and Media Breakaway in the lawsuit filed by MySpace,” said Steve Richter, President and General Counsel of Media Breakaway. “Pete’s substantial background in Internet law and extensive knowledge of the industry, including successful representation of several Internet Service Providers in cases against spammers, makes him the ideal person to represent the company in this matter.”

“Media Breakaway has undertaken Herculean efforts to ensure that they maintain compliance with the developing law and stand out in the Internet industry as leaders in legal and ethical online marketing. I am proud to have the opportunity to represent them in the MySpace lawsuit, to disprove all allegations set forth therein and to otherwise ensure that justice is served,” said Pete Wellborn, founder of Wellborn & Wallace, LLC.

“At this time, the only information we have regarding this lawsuit comes from MySpace’s press release earlier this week. We obviously deny the allegations made in the press release,” Richter stated.

Pete Wellborn is the founding member of the Wellborn & Wallace law firm, based in Atlanta, Georgia and is perhaps the most well-known Internet lawyer in the United States. Since 1996, his practice has focused on Technology Law. His clients include Internet Service Providers (ISPs) and other technology and e-commerce companies. Wellborn’s law practice and legal victories have received worldwide publicity, including cover stories in the Wall Street Journal and Boardwatch Magazine. In 2004, Wellborn was recognized by Lawyers Weekly as one of its ten “Attorneys of the Year.”

###
Media Breakaway, LLC -- an industry leader in advertising and direct-marketing, delivers full-service, results-oriented solutions. Since 2001, our mission has been simple: to generate the best sales results possible for our Advertisers while providing our Affiliates with a one-stop solution that maximizes earnings on their traffic. CPAEmpire.com, a division of Media Breakaway, LLC, is one of the fastest-growing Affiliate Networks, providing its affiliates the highest payouts in the industry. Additionally affiliate benefits include weekly payments, if qualified, and the Thank You Affiliates(sm) Rewards program allowing their affiliates to earn Visa Gift Cards based on productivity. DataOverdrive.com, a division of Media Breakaway, LLC, offers List Management Solutions helping clients convert their current lists into a supplemental profit center.

Jon · 01-25-2007, 12:05 AM

I wonder if that sportsbook in the UK would take bets on this story for who will overcome the lawsuits, who will settle, and who will pack up shop and just file for bankruptcy.

mvhs · 01-25-2007, 01:42 AM

since google owns myspace, isn't google sueing them?

yevlesh · 01-25-2007, 02:04 AM

News Corporation owns MySpace, not Google.

Quote:

Originally Posted by mvhs

since google owns myspace, isn't google sueing them?

Jon · 01-28-2007, 10:11 PM

More news on this coming very soon.

aeiouy · 01-28-2007, 10:11 PM

Quote:

Originally Posted by Jon

More news on this coming very soon.

Is it soon yet?

EFUT EFUTURE · 01-28-2007, 10:35 PM

Im bracing for more info on the end of the world doomsday lawsuits

DruSam · 01-28-2007, 11:07 PM

Quote:

Originally Posted by aeiouy

.

I could sue Drusam for only having one leg. It does not mean I would win.

But I should.

Oh man, I would have Al Sharpton, Jesse Jackson, and the Nation of Islam on your ass so quick you'd be broke and working as kmart security for the rest of your life!

Jon · 01-29-2007, 01:50 AM

Enough upcoming news to pretty much dwarf the current publicly known lawsuits. I am just fuckin glad I am not involved, because it's enough to give some people a heart attack.

coffeeman · 01-29-2007, 12:23 PM

I am a merchant/webmaster who does business with most of the CPA Networks including CPA Empire. I know that before being allowed to offer our product on CPA Empire's network our entire website was scrutinized in detail by their legal department and, in fact, we made a small change at their request to be absolutely sure we complied with every conceivable law. I have reviewed the lawsuit which was filed. My opinion is that it is poorly drafted and reads more like a press release than a lawsuit. I find it quite suspicious that MySpace is filing this lawsuit after they have been sued by parents of underage victims of sexual predators. I think this is simply a diversionary tactic by MySpace to change the subject. Isn't it interesting that they chose to sue instead of working with the networks to root out the offending affiliates and isolate them. This is PR pure and simple.

Just my opinion.

Coffeeman

nachoninja · 01-29-2007, 12:46 PM

Quote:

Originally Posted by coffeeman

I am a merchant/webmaster who does business with most of the CPA Networks including CPA Empire. I know that before being allowed to offer our product on CPA Empire's network our entire website was scrutinized in detail by their legal department and, in fact, we made a small change at their request to be absolutely sure we complied with every conceivable law. I have reviewed the lawsuit which was filed. My opinion is that it is poorly drafted and reads more like a press release than a lawsuit. I find it quite suspicious that MySpace is filing this lawsuit after they have been sued by parents of underage victims of sexual predators. I think this is simply a diversionary tactic by MySpace to change the subject. Isn't it interesting that they chose to sue instead of working with the networks to root out the offending affiliates and isolate them. This is PR pure and simple.

Just my opinion.

Coffeeman

Interesting point

EFUT EFUTURE · 01-29-2007, 01:08 PM

Too much overreacting

I doubt anyone will actually have to pay any money. Im sure the CPA networks involved will have to agree not to let their affiliates promote any offers via myspace and ban any that do.

This could take months though or even years to finalize. Fox is a huge company thah has much bigger legal priorities than this. Lawyers aren;t cheap and fox doesnt wan t to waste resources on tiny CPA companies.

Maz · 01-29-2007, 01:37 PM

*edit*
.01 bucks ( :P ) says it never hits the courts, and this is all a publicity stunt.
Show me a myspace.com page containing this info. you wont.
And dont go off about the businesswire.com thing either, as I can go write up a press release for WF saying Jon sodimized you all, and it would look just as legit.

But hey, I could be wrong-

and probably am.

aeiouy · 01-29-2007, 02:25 PM

Quote:

Originally Posted by DruSam

Oh man, I would have Al Sharpton, Jesse Jackson, and the Nation of Islam on your ass so quick you'd be broke and working as kmart security for the rest of your life!

What makes you think I don't work security for the Big K right now?

aeiouy · 01-29-2007, 02:37 PM

Coffeeman,

Perhaps you don't know how laywers and big companies and especially big companies' lawyers work, but undoubtedly this is something they had in the works for a long time is extremely unlikely any kind of reactionary move to the other story you mentioned which just came to light a few days ago.

Not to mention this is not much of a diversionary story as the other story is national news, and MySpace fighting with affiliates not so much. Sure the spam angle might get played up, but they don't come close to being in the same stratosphere in terms of general public knowledge.

I suspect MySpace has begun to do something because spamming their business was hurting their business. Any half-way reasonable person would look for ways to protect their business if in the same circumstance. Since it would be very difficult to go after every single spammer directly, why not target the goal of those spammers, which in this case are the Affiliate networks, in many cases. Seems a pretty sound strategy to attack what is a pretty significant problem for Myspace.

As to what will happen, it is anyone's guess. Personally i have never played in that pool, and I sure would not go in there now. Even if the legal wranglings don't amount to much, the eventual outcome is inevitable and the spammers will suffer.

Many Affiliate Networks have enacted strong polciies in the past 6 months or so to not allow or support MySpace spamming. Some have not, and in some cases have actively solicited such activities.

I would say it would be incredibly foolish for any CPA/Affiliate network to not have strong policies against spamming sites like MySpace and others, at this point and time.

01-24-2007, 07:55 PM	#51 (permalink)
aeiouy Senior Member Join Date: Sep 2006 Posts: 891	I would remind people, that a lawsuit is not the end of the world. Some people couch these alleged lawsuits as some kind of finality. That is not really how the legal system works. At best case it could take a very long time for anything to happen. I could sue Drusam for only having one leg. It does not mean I would win. But I should. __________________ Wickedfire is spanish for F'ed Up Make Wickedfire a better place. Click Here Hakuna Matata

01-24-2007, 11:07 PM	#52 (permalink)
srich10195 Junior Member Join Date: Oct 2006 Location: Colorado Posts: 8	Media Breakaway, LLC Announces Retaining Pete Wellborn to represent the Company with regard to the MySpace complaint. Westminster, CO January 25, 2007 – Media Breakaway, LLC, an industry leader in online direct marketing, today announced it has retained Pete Wellborn of Wellborn & Wallace, LLC to represent the company in a current lawsuit with MySpace. “We are very pleased that Pete Wellborn has agreed to represent Scott Richter and Media Breakaway in the lawsuit filed by MySpace,” said Steve Richter, President and General Counsel of Media Breakaway. “Pete’s substantial background in Internet law and extensive knowledge of the industry, including successful representation of several Internet Service Providers in cases against spammers, makes him the ideal person to represent the company in this matter.” “Media Breakaway has undertaken Herculean efforts to ensure that they maintain compliance with the developing law and stand out in the Internet industry as leaders in legal and ethical online marketing. I am proud to have the opportunity to represent them in the MySpace lawsuit, to disprove all allegations set forth therein and to otherwise ensure that justice is served,” said Pete Wellborn, founder of Wellborn & Wallace, LLC. “At this time, the only information we have regarding this lawsuit comes from MySpace’s press release earlier this week. We obviously deny the allegations made in the press release,” Richter stated. Pete Wellborn is the founding member of the Wellborn & Wallace law firm, based in Atlanta, Georgia and is perhaps the most well-known Internet lawyer in the United States. Since 1996, his practice has focused on Technology Law. His clients include Internet Service Providers (ISPs) and other technology and e-commerce companies. Wellborn’s law practice and legal victories have received worldwide publicity, including cover stories in the Wall Street Journal and Boardwatch Magazine. In 2004, Wellborn was recognized by Lawyers Weekly as one of its ten “Attorneys of the Year.” ### Media Breakaway, LLC -- an industry leader in advertising and direct-marketing, delivers full-service, results-oriented solutions. Since 2001, our mission has been simple: to generate the best sales results possible for our Advertisers while providing our Affiliates with a one-stop solution that maximizes earnings on their traffic. CPAEmpire.com, a division of Media Breakaway, LLC, is one of the fastest-growing Affiliate Networks, providing its affiliates the highest payouts in the industry. Additionally affiliate benefits include weekly payments, if qualified, and the Thank You Affiliates(sm) Rewards program allowing their affiliates to earn Visa Gift Cards based on productivity. DataOverdrive.com, a division of Media Breakaway, LLC, offers List Management Solutions helping clients convert their current lists into a supplemental profit center. __________________ CpaEmpire.com Best affiliate Network on the Net

01-25-2007, 12:05 AM	#53 (permalink)
Jon Join Date: Jun 2006 Location: New York City Posts: 7,567	I wonder if that sportsbook in the UK would take bets on this story for who will overcome the lawsuits, who will settle, and who will pack up shop and just file for bankruptcy. __________________ There's someone in my head... but its not me. Skittles - Taste the rainbow... in jail. The Best in shamwow PPC

01-28-2007, 10:11 PM	#56 (permalink)
Jon Join Date: Jun 2006 Location: New York City Posts: 7,567	More news on this coming very soon. __________________ There's someone in my head... but its not me. Skittles - Taste the rainbow... in jail. The Best in shamwow PPC

01-29-2007, 01:50 AM	#60 (permalink)
Jon Join Date: Jun 2006 Location: New York City Posts: 7,567	Enough upcoming news to pretty much dwarf the current publicly known lawsuits. I am just fuckin glad I am not involved, because it's enough to give some people a heart attack. __________________ There's someone in my head... but its not me. Skittles - Taste the rainbow... in jail. The Best in shamwow PPC

01-25-2007, 01:42 AM	#54 (permalink)
mvhs Banned Join Date: Jan 2007 Posts: 31	since google owns myspace, isn't google sueing them?

01-28-2007, 10:35 PM	#58 (permalink)
EFUT EFUTURE Banned Join Date: Dec 2006 Posts: 259	Im bracing for more info on the end of the world doomsday lawsuits

01-29-2007, 12:23 PM	#61 (permalink)
coffeeman Junior Member Join Date: Jan 2007 Posts: 4	Myspace CPA Empire etc. I am a merchant/webmaster who does business with most of the CPA Networks including CPA Empire. I know that before being allowed to offer our product on CPA Empire's network our entire website was scrutinized in detail by their legal department and, in fact, we made a small change at their request to be absolutely sure we complied with every conceivable law. I have reviewed the lawsuit which was filed. My opinion is that it is poorly drafted and reads more like a press release than a lawsuit. I find it quite suspicious that MySpace is filing this lawsuit after they have been sued by parents of underage victims of sexual predators. I think this is simply a diversionary tactic by MySpace to change the subject. Isn't it interesting that they chose to sue instead of working with the networks to root out the offending affiliates and isolate them. This is PR pure and simple. Just my opinion. Coffeeman

01-29-2007, 01:08 PM	#63 (permalink)
EFUT EFUTURE Banned Join Date: Dec 2006 Posts: 259	Too much overreacting I doubt anyone will actually have to pay any money. Im sure the CPA networks involved will have to agree not to let their affiliates promote any offers via myspace and ban any that do. This could take months though or even years to finalize. Fox is a huge company thah has much bigger legal priorities than this. Lawyers aren;t cheap and fox doesnt wan t to waste resources on tiny CPA companies.

01-29-2007, 01:37 PM	#64 (permalink)
Maz Senior Member Join Date: Oct 2006 Location: USA Posts: 202	edit .01 bucks ( :P ) says it never hits the courts, and this is all a publicity stunt. Show me a myspace.com page containing this info. you wont. And dont go off about the businesswire.com thing either, as I can go write up a press release for WF saying Jon sodimized you all, and it would look just as legit. But hey, I could be wrong- and probably am. __________________ Dirka Dirka, Muhammad Jihad

01-29-2007, 02:37 PM	#66 (permalink)
aeiouy Senior Member Join Date: Sep 2006 Posts: 891	Coffeeman, Perhaps you don't know how laywers and big companies and especially big companies' lawyers work, but undoubtedly this is something they had in the works for a long time is extremely unlikely any kind of reactionary move to the other story you mentioned which just came to light a few days ago. Not to mention this is not much of a diversionary story as the other story is national news, and MySpace fighting with affiliates not so much. Sure the spam angle might get played up, but they don't come close to being in the same stratosphere in terms of general public knowledge. I suspect MySpace has begun to do something because spamming their business was hurting their business. Any half-way reasonable person would look for ways to protect their business if in the same circumstance. Since it would be very difficult to go after every single spammer directly, why not target the goal of those spammers, which in this case are the Affiliate networks, in many cases. Seems a pretty sound strategy to attack what is a pretty significant problem for Myspace. As to what will happen, it is anyone's guess. Personally i have never played in that pool, and I sure would not go in there now. Even if the legal wranglings don't amount to much, the eventual outcome is inevitable and the spammers will suffer. Many Affiliate Networks have enacted strong polciies in the past 6 months or so to not allow or support MySpace spamming. Some have not, and in some cases have actively solicited such activities. I would say it would be incredibly foolish for any CPA/Affiliate network to not have strong policies against spamming sites like MySpace and others, at this point and time. __________________ Wickedfire is spanish for F'ed Up Make Wickedfire a better place. Click Here Hakuna Matata

01-30-2007, 04:58 AM	#67 (permalink)
Someone Senior Member Join Date: Sep 2006 Posts: 305