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Connexus Corporation And Epic Advertising Announce Merger | Press Releases | Financial Articles & Investing News | TheStreet.com

AznooglEpicNexus is born!

NEW YORK, March 24 /PRNewswire/ -- Connexus Corporation, owner of Traffic Marketplace, the premier online ad network and social media company, and Epic Advertising, the world's largest privately-owned performance network and search marketing company, today announced their intent to merge. The two companies will combine to form one of the largest private digital media companies globally, offering advertisers and publishers the ability to access display, search and social media internet traffic from over 225 countries and territories around the world.

Traffic Marketplace is a top 10 comScore ranked ad network while Epic works with more than 45,000 advertisers and publishers in the United States and internationally. Together, they reach over 80% of the US internet audience. The combined company will provide a full spectrum of digital marketing services, from brand building to customer acquisition. Moreover, by combining both technology platforms, the company expects to deploy a tightly integrated demand-side ad platform for its clients, creating the most efficient means to access target audiences across all forms of digital distribution channels including search, display, social media, video and mobile. The combined companies will focus on building integrated campaigns for advertisers and marketers that utilize a multi-channel approach and leverage intent data from a variety of sources to improve relevance.

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nickycakes

I hope it works out well for them, but all I'm gonna say is, there's a reason nobody uses the bloosky affiliate network.

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CPAPIMP

TrafficMP is ugh and always has been

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rileypool

Just another reason for me NOT to work with Azoogle...

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dubbyah

Could you elaborate on this, such as what the original reasons are when it comes to you saying 'another' reason?

itchy

which is? i missed the memo.

dsiomtw

Azoogle just never really seemed to "get it". I was a very large pub with them at one point doing well over 6 figs a month, and then they screwed me over a relatively small amount of money (around 10k or so if I remember correctly). I was like, are you serious? Haven't sent them 1 click since ...

ricdes

:/ we'll see how badly Azoogle will take out us publishers after having such a priority spot with their internal shit on TrafficMP...

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nickycakes

being probably the biggest broker of data in the industry, why would run campaigns with their affiliate network knowing the other side of their business is to sell data like this to people?

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dubbyah

As far as Azoogle goes, nicky, don't you recommend and vouch for them as a reputable network? I thought I read you say that somewhere, but I might be misremembering.

cardine

I love Azoogle and send most of my volume there.

However, I can't say I'm thrilled about this merger.

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tjewsky

Same here - was doing 6 figs a month but they just didn't "get it" - they never screwed me out of any money - I never let it get that far. Fast forward 2 years later and i've made way more by NOT working with them.

tjewsky

az hasn't posted this merger on their site yet:
https://www.epicadvertising.com/news.php

weird

TFLNetwork

He's talking about bloosky not epic. Bloosky is a joke and epic is heading that way too.

CPAPIMP

Never understood Connexus from the beginning...

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jbartinla

Connexus was the after birth of Vendare dying from doing such bad business. The only asset was somehow Traffic Marketplace retaining 100's millions of garbage impressions from free games and fake free sign-up promo's.

Azoogle is a good company, but not sure how this helps.

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rileypool

Here's number one: I asked for a bump. Amy Van Der Veer requested campaign creatives and ad copy and she'd hook me up. I told her I'll stick with my payout. Couple days later she lets me know they require creatives and ad copy or I'll be blacklisted. I gave them my creatives and and copy and then requested my bump and never got it. This is all with an advertiser that I know for a fact runs their own campaigns.

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EvanCPC

I’ll make my points brief, since I’ve espoused about this incessantly since 2006: There isn’t really a need for affiliate networks in their current iteration. Plain and simple, when Copeac/eAdvertising/MarketLeverage/W4/Clickbooth/AKMG/C2M/Ads4Dough have a 50% offer overlap/redundancy, there is no need for this glut. We have been spoiled in the affiliate marketing space over the last half-decade due to the influx of dollars and seemingly turnkey ability to ‘find an offer and launch to great affiliates.’ However, the duplication game is up; white labels do NOT matter, and ‘exclusives’ all too often turn out to be derivatives of existing, saturated offers.

Publishers are too savvy to fall for the euphemisms & spin, and by this point the direct advertisers are connected enough to find the quality partners themselves. This, in turn, leaves us with one option: FIND CAMPAIGNS THAT DO NOT EXIST IN OUR SPACE. This is why our company was able to launch in the midst of the greatest Affiliate Market saturation in dot.com history and immediately begin producing revenue and profitability – this was 100% on the backs of our campaigns, a unique model (up to that point) with flexibility to own, control and create new back & front ends. The only way to survive is to be unique, and that is what we need to do.

Expansion and growth needs to rely on one of two things: 1) creation of internal offers and 2) finding advertisers and agencies that are NOT in our space, introducing them to the ‘big bad world’ of online performance marketing, working through meetings, .ppt presentations, slower business cycles, small budgets and tight constraints and earning their trust because we KNOW our traffic channels and quality, thus proving that we can be their trusted AoR, and build their brand in the traditional Agency sense; targeted, smart, paced growth that leads to a real relationship. This is where the revenue is, and this is where our long-term success will be derived.

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Twan333

Was not aware Bloosky was a part of Connexus - is that the case?