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Old 06-26-2011, 02:38 PM   #1 (permalink)
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Question Keyword research: how do you know which numbers are accurate?

I'm researching keywords using some software and online sites. They all give different numbers for the amount of searches for the keywords or the amount of traffic a keyword is bringing to a specific site.

How do you know which numbers are right?

How do you know for sure which keyword to target if one site says it gets 1,500,000 searches and another says it gets 30,000?
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Old 06-26-2011, 03:44 PM   #2 (permalink)
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Easy.
Use googles numbers.
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Old 06-26-2011, 04:28 PM   #3 (permalink)
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make sure you look at exact match search numbers and not phrase or broad match search numbers. you don't want to go after ghost traffic
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Old 06-26-2011, 07:44 PM   #4 (permalink)
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None are accurate, all are estimates. I usually use google and allow for + or - 50% of what they say.
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Old 06-27-2011, 07:49 AM   #5 (permalink)
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And what search engines this soft/site analyze? Different search engines - different traffic can be. Also see how often there data is updated.
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Old 06-27-2011, 10:07 AM   #6 (permalink)
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Quote:
Originally Posted by sixthcutuan View Post
None are accurate, all are estimates. I usually use google and allow for + or - 50% of what they say.
Good call.



Quote:
Originally Posted by webtraffic1 View Post
I'm researching keywords using some software and online sites. They all give different numbers for the amount of searches for the keywords or the amount of traffic a keyword is bringing to a specific site.

How do you know which numbers are right?

How do you know for sure which keyword to target if one site says it gets 1,500,000 searches and another says it gets 30,000?

You can not compare Google's number with, just an example, keywordtracker's numbers nor with wordze's numbers.

Use just one service. Compare a keyword's numbers with other
keywords on that same service. It's a comparative thing. It's
the relation of one keyword to all the others (on same service),
that you want to look at.


imo,
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Old 06-27-2011, 10:44 AM   #7 (permalink)
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Exact match and you'll be fine.

and make sure you have the Geo-location right.

US means searches in US only.
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Old 06-27-2011, 12:37 PM   #8 (permalink)
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Thank you for the advice.
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Old 06-27-2011, 12:42 PM   #9 (permalink)
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Here's my question with an example.

I search for [it jobs] and [jobs in it] using the google keyword tool in adwords. Here are the results:


it jobs
185,000,000 68,000,000--$0.10-

jobs in it
185,000,000 68,000,000--$0.10-

Could that be accurate?

It doesn't make sense. The number one site for [it jobs] is itjobs.com. According to compete.com they get about 4,000 visits a month. How could that be?
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Old 06-27-2011, 01:10 PM   #10 (permalink)
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Quote:
It doesn't make sense.
Yes, it does. You did not use Exact match. While your post makes it seem that you used exact mach as quick search shows you used broad matching.

IT Jobs
Exact Match (global) -- 60,500

jobs in IT
Exact Match (global) -- 3600

Your results are broad match which means 'jobs in IT' and 'it jobs' can include each others search volume. The problem is the monthly search volume is too great to accurately include all the various possibilities in a FREE service. So, once you go over a certain volume in BROAD matching the numbers get soft - or in this case the same for very similar terms. I see this all the time.

As has been said, use EXACT match.
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Old 06-27-2011, 01:23 PM   #11 (permalink)
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For exact match I should put the phrase in brackets like this [right]?
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Old 06-27-2011, 01:30 PM   #12 (permalink)
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Now I see. There's a checkbox I didn't check off.

Here are the numbers coming up now:

60,500 12,100
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Old 06-27-2011, 02:09 PM   #13 (permalink)
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You got it. Sorry I didn't mention the check box.

For real world traffic numbers I always use the local numbers. In your case, the 12,100 figure is the number I would work with.
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Old 06-27-2011, 03:23 PM   #14 (permalink)
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This was probably the most important advice on SEO I've received so far. Thank you for the help!
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Old 06-27-2011, 03:24 PM   #15 (permalink)
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What is the best way to find high traffic keywords? Is there software or a site anyone can recommend?
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Old 06-27-2011, 03:31 PM   #16 (permalink)
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No direct software mate . Buy micro niche finder and market samurai each 97 $ . First analyze keywords in micro niche finder and then move to market samurai for those.
direct software NOOOOOO u must do hard labor for finding a nice keyword . Though there are some sites those give u good keywords direct . like keywordkick.com [ hav heard about them only ,never tested there services] apart of it , you can find people those are selling nice keywords list . You can pay me any amount and give any keyword and i can get you EMD having 5000 searches alteast . but analyzing domains yourself is a better option always .
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Old 06-27-2011, 04:00 PM   #17 (permalink)
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I figured that was the case. That's pretty much what I'm doing now, but I figured I would ask....
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Old 06-27-2011, 05:29 PM   #18 (permalink)
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Quote:
Originally Posted by brexinova0 View Post
but analyzing domains yourself is a better option always .
This. I find that my brain + Google keyword tool (+ Serpiq after a list has been built) is far better than any other programs.
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Old 06-27-2011, 05:50 PM   #19 (permalink)
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Master can find everything by itself, without wasting money. It's more difficult, but you'll achive higher results.
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Old 06-27-2011, 05:55 PM   #20 (permalink)
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Interesting

Quote:
Originally Posted by razorico View Post
Master can find everything by itself, without wasting money. It's more difficult, but you'll achive higher results.
100 % true
here is a quick way for you -
1.Find a keyword using adword tool .make sure to check search count in EXACT..
2.check its cpc .
3.check its google trend .
4.check top 10 competition for this keyword using market samurai or micro niche finder...

this is how i do :|
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Old 06-27-2011, 10:43 PM   #21 (permalink)
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Use google's keyword tool and put your term in exact searches.

You'll get a pretty accurate estimate of how many searches it gets per month. And if you rank #1, expect to get 30-40% of the traffic each month.
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Old 06-28-2011, 04:28 PM   #22 (permalink)
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You can use free version of semrush for findind high traffic kws. In paid version it will get you longer list of words.
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Old 06-29-2011, 10:58 AM   #23 (permalink)
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If you log into Google Adwords the keyword tool returns a LOT more results - it should be the same list as SEMRush. If not, just add a keyword or two to your seed list and search again.
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Old 06-29-2011, 03:56 PM   #24 (permalink)
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Google's are pretty accurate for the most part. download them as csv and explore the monthly trends as well. some keywords are seasonal and have ups and downs. The number shown on the tool are mostly averaged out.

If you have some budget, you can buy ads on adwords, that is pretty much the most accurate way to find the searches for keywords. However you need to be good at quality score, adwords targeting etc..
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Old 07-01-2011, 06:19 AM   #25 (permalink)
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Quote:
Originally Posted by Nebraska View Post
If you log into Google Adwords the keyword tool returns a LOT more results - it should be the same list as SEMRush. If not, just add a keyword or two to your seed list and search again.
Well, I don't think so.
Could show this on screenshots?
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Old 07-01-2011, 09:43 AM   #26 (permalink)
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What he means is that if you are logged into an account the maximum keyword viewings goes up from 100 to 800.
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Old 07-01-2011, 10:38 AM   #27 (permalink)
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Quote:
Could show this on screenshots?
Just try it yourself...you will see. Besides, SEMRush gets its keyword data from Google... they numbers are usually the same. If not, SEMRush has not updated.
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Old 08-02-2011, 01:48 PM   #28 (permalink)
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Quote:
Originally Posted by webtraffic1 View Post
I'm researching keywords using some software and online sites. They all give different numbers for the amount of searches for the keywords or the amount of traffic a keyword is bringing to a specific site.

How do you know which numbers are right?

How do you know for sure which keyword to target if one site says it gets 1,500,000 searches and another says it gets 30,000?
I work for an Internet Marketing agency, New Epic Media, and we use Market Samuari. It helps you break down which number is accurate and which ones are the best!

I wrote a review about it, "Market Samurai Review", on our website if you are interested in it!

Let me know if it helps!
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Old 08-02-2011, 03:07 PM   #29 (permalink)
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what kind of numbers do you guys look for in a particular keyword, both global and local?

Assuming you are doing exact match?
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Old 08-02-2011, 03:26 PM   #30 (permalink)
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Quote:
Originally Posted by brolli View Post
what kind of numbers do you guys look for in a particular keyword, both global and local?

Assuming you are doing exact match?
Those are probably the 2nd and 3rd most important things when looking for keywords.

Pick your keywords by finding categories with high converting demographics and high payout offers. Then worry about the volume/ cpcs.

Remember, the goal is to find a profitable keyword, not a huge one.
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Old 08-02-2011, 04:11 PM   #31 (permalink)
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^^^ This +Rep
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Old 08-02-2011, 04:17 PM   #32 (permalink)
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thanks secretangentdad, that is very sound advice.
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