Landing pages- necessary for PPC? - WickedFire - Affiliate Marketing Forum

ivanpomedorov · 07-24-2011, 10:28 PM

Is the only use for a LP to try to "warm up" the traffic before sending it to the offer page?

Isn't it better to just send it directly to the offer? Why add another step (and another chance for the traffic to drop out) into the flow?

What about situations where an offer has its own LP, would you add your own LP to that as well?

Thank you.

seolinker · 07-25-2011, 06:04 AM

if offer is simple like browser game, e-mail/zip submit, free dating signup, toolbar download (even here already can possibly start LP step, same with DL games) - then no

HankHill · 07-26-2011, 10:30 PM

If you use the LP to tell them how the offer will help them, then yes, its basically necessary

R3tro23 · 07-27-2011, 08:51 AM

Upsell the buyer

Bompa · 07-27-2011, 09:14 AM

Quote:

Originally Posted by ivanpomedorov

Is the only use for a LP to try to "warm up" the traffic before sending it to the offer page?

Isn't it better to just send it directly to the offer? Why add another step (and another chance for the traffic to drop out) into the flow?

What about situations where an offer has its own LP, would you add your own LP to that as well?

Thank you.

Send all your traffic direct to the merchant's page. They know how
to "sell" their products.

Make some money, gather some stats, and study what makes people
buy online. Then _maybe_ create your own pre-sales sales page.

imo,
Bompa

07-24-2011, 10:28 PM	#1 (permalink)
ivanpomedorov Junior Member Join Date: Jul 2011 Posts: 1 iTrader: 0 / 0%	Landing pages- necessary for PPC? Is the only use for a LP to try to "warm up" the traffic before sending it to the offer page? Isn't it better to just send it directly to the offer? Why add another step (and another chance for the traffic to drop out) into the flow? What about situations where an offer has its own LP, would you add your own LP to that as well? Thank you. Share Share this post on Digg Del.icio.us Technorati Twitter

07-25-2011, 06:04 AM	#2 (permalink)
seolinker Senior Member Join Date: Dec 2008 Location: Odessa, Ukraine / US LLC as well Posts: 1,843 iTrader: 0 / 0%	if offer is simple like browser game, e-mail/zip submit, free dating signup, toolbar download (even here already can possibly start LP step, same with DL games) - then no Share Share this post on Digg Del.icio.us Technorati Twitter

07-26-2011, 10:30 PM	#3 (permalink)
HankHill Member Join Date: Jan 2010 Posts: 48 iTrader: 6 / 100%	If you use the LP to tell them how the offer will help them, then yes, its basically necessary Share Share this post on Digg Del.icio.us Technorati Twitter

07-27-2011, 08:51 AM	#4 (permalink)
R3tro23 Junior Member Join Date: Nov 2010 Posts: 15 iTrader: 0 / 0%	Upsell the buyer Share Share this post on Digg Del.icio.us Technorati Twitter

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