Trademarked terms - google question - WickedFire - Affiliate Marketing Forum

instant443 · 07-12-2007, 01:00 PM

I need some confirmation regarding trademarked terms on Google. Is it possible to bid on a trademarked term if you direct users to a separate page? For example, if I were to bid on the trademarked term Nike….can I send users to my own page (not the Nike home page)?

Does anyone have any information (or articles)?

Instant443

arz · 07-12-2007, 03:06 PM

In US and Canada, you can bid on trademarked terms and send them wherever you want. In the rest of the world, you can't bid on trademarked terms.

PublisherZilla · 07-12-2007, 09:08 PM

every company and affiliate program has a different set of rules and restrictions regarding this topic. make sure you check those terms and conditions real careful before you get yourself in trouble.

arz · 07-12-2007, 09:43 PM

Good point. If you're promoting an affiliate program, then you have to be aware of not only Google's rules about trademark bidding, but also what the merchant/advertiser allows.

instant443 · 07-13-2007, 02:18 PM

Thanks for the information. My main concern is that I don't want to bid on trademarked terms get a good ranking and then get kicked off Google. Can anyone direct me to solid industry articles (recent) regarding trademarked issues (i'm currently debating this issue with a friend).

arz · 07-13-2007, 03:59 PM

Inside AdWords: AdWords Trademark Policy (Part 1 of 2)
Inside AdWords: AdWords Trademark Policy (Part 2 of 2)

07-12-2007, 01:00 PM	#1 (permalink)
instant443 Junior Member Join Date: Jun 2007 Posts: 5 iTrader: 0 / 0%	Trademarked terms - google question I need some confirmation regarding trademarked terms on Google. Is it possible to bid on a trademarked term if you direct users to a separate page? For example, if I were to bid on the trademarked term Nike….can I send users to my own page (not the Nike home page)? Does anyone have any information (or articles)? Instant443 Share Share this post on Digg Del.icio.us Technorati Twitter

07-12-2007, 03:06 PM	#2 (permalink)
arz Barmed Join Date: Sep 2006 Posts: 503 iTrader: 0 / 0%	In US and Canada, you can bid on trademarked terms and send them wherever you want. In the rest of the world, you can't bid on trademarked terms. Share Share this post on Digg Del.icio.us Technorati Twitter

07-12-2007, 09:08 PM	#3 (permalink)
PublisherZilla Member Join Date: May 2007 Location: Los Angeles, CA Posts: 61 iTrader: 0 / 0%	every company and affiliate program has a different set of rules and restrictions regarding this topic. make sure you check those terms and conditions real careful before you get yourself in trouble. Share Share this post on Digg Del.icio.us Technorati Twitter __________________ Got questions about the Shopzilla Publisher Program? I got answers.

07-12-2007, 09:43 PM	#4 (permalink)
arz Barmed Join Date: Sep 2006 Posts: 503 iTrader: 0 / 0%	Good point. If you're promoting an affiliate program, then you have to be aware of not only Google's rules about trademark bidding, but also what the merchant/advertiser allows. Share Share this post on Digg Del.icio.us Technorati Twitter

07-13-2007, 02:18 PM	#5 (permalink)
instant443 Junior Member Join Date: Jun 2007 Posts: 5 iTrader: 0 / 0%	Thanks for the information. My main concern is that I don't want to bid on trademarked terms get a good ranking and then get kicked off Google. Can anyone direct me to solid industry articles (recent) regarding trademarked issues (i'm currently debating this issue with a friend). Share Share this post on Digg Del.icio.us Technorati Twitter

07-13-2007, 03:59 PM	#6 (permalink)
arz Barmed Join Date: Sep 2006 Posts: 503 iTrader: 0 / 0%	Inside AdWords: AdWords Trademark Policy (Part 1 of 2) Inside AdWords: AdWords Trademark Policy (Part 2 of 2) Share Share this post on Digg Del.icio.us Technorati Twitter

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