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Old 03-19-2017, 06:57 AM   #1
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Newbiealert How to combine Ecommerce with SEM/FBads/IM...

Hey Friends at WickedFire,

I'm decided this days to start my own Ecommerce shop.
I cann't wait to start but I need have some questions that can save me huge amount of research and exiriances, and I'm sure there are some experts here that know it by heart.

I went to make a shop that will monitor the traffic from each source, and connect it to the sales. (and hopfully also measure the interaction level)

I got few top picks for my site:
1. WP +woocommerce
2. PrestaShop
3. Magento

If you have expiriance with those platforms, I will appriciate information about how I can create a method that will allow me to track the traffic source and to know the revenue from each campaign.
This is critical for me to improve my shop, to get positive ROI at a point.

It's sound to me like a very basic ability for any ecommerce site, maybe I just don't know the terms of this function.
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Old 03-20-2017, 01:49 AM   #2
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1. Increase CTR with Buyer Personas
Even though retail Facebook ads click-through-rate has been growing steadily year on year, it still lingers at around 0.20%.

For comparison, Adwords ads achieve a CTR of approx. 3%.

facebook ad agencyHere’s what I think causes the problem – Facebook ads are often too generic. Online retailers try to attract as many people as possible. In truth though, they create ads that are irrelevant almost to anyone.

Overcome this problem by identifying buyer personas and creating ads that touch on their needs and problems.

Hubspot defines a buyer persona as:

“A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”

Check out in this ad how we specifically address a single type of AdEspresso’s customers: Agencies.

Having buyer personas helps you create laser-focused campaigns that resonate with your target audience. It also helps you achieve an higher relevance score.

How to create buyer personas:

This Buffer’s tutorial is a great place to start.
So is this RevenueBuilderBlog’s guide to building content personas specifically for B2C markets.
Finally, Hubspot released a nice tool to generate Buyer Personas.

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