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09-13-2006, 04:49 PM
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Senior Member
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CPM Network Defaults
Hi,
I'm run a few CPM ads as basically secondary revenue. I have always just stuck up Valueclick media's code and let it work by itself. So now that I actually inspect the statistics, it seems that I'm sending thousands of impressions to what I think are low paying ads: .40c eCPM and lower. I applied and got into BurstDirect but their control panel is just awful. Is it just me or do they not show the CPM of each campaign? Secondly, I'd like to set Valueclick to serve BurstDirect ads once it can't find ads that are over .40c eCPM. It's obviously possible but I can't figure out how to do it? When I try and set a default in the VCM control panel, it asks for image urls, link url, etc. Could someone please point me in the right direction? |
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