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Old 06-26-2008, 06:39 AM   #1 (permalink)
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Ppc Rip my landing pages to shreds, please!

OK guys. I expect no mercy here. And if you can't think of enough abusive things to say, find a friend who can!

LP 1: http://instant-online-loan.com

LP 2: Print Your Own Postage Stamps

Both these sites are built for PPC campaigns. Just waiting for a few things before I kick off. Hopefully I'm on the right track. Looking at them now, on a different machine, I just want to pull them appart and start again but really I think the best thing to just start the campaigns, let them fail, learn from my mistakes.

But please let me know if there is anything horribly wrong with them.

Enjoy
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Old 06-26-2008, 07:31 AM   #2 (permalink)
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Every lame ass e-book in the world called... they want their landing page back.

To be honest, I think they look god awful. Trying to bring Web .5 back. For some odd reason, I've also heard this god awful crap can convert really good. So... give it a whirl and see what happens.

Tweak it as you go and see what improves ROI and what hurts it.
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Old 06-26-2008, 07:42 AM   #3 (permalink)
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Yeah thats kinda what I expected. I know - pretty ugly. I just need to find some basic layouts that work so I can outsource the graphics who actually knows how to use photoshop for it's intended purpose.

Thanks for the feedback. Although I'm kinda dissapointed. Wanted something much more abusive!
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Old 06-26-2008, 08:06 AM   #4 (permalink)
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Old 06-26-2008, 08:15 AM   #5 (permalink)
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I have to admit the .5 thing was pretty good.

My only comeback is to say that I was inspired by other people's LPs!
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Old 06-26-2008, 08:23 AM   #6 (permalink)
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I have to admit the .5 thing was pretty good.

My only comeback is to say that I was inspired by other people's LPs!
from 95?
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Old 06-26-2008, 08:29 AM   #7 (permalink)
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Sadly not. Some of the ones I've seen are truly worse than mine.

Thats not to say I'm happy with that though. Ugly can sell but I'm not interested in doing that.
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Old 06-26-2008, 09:10 AM   #8 (permalink)
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  1. Find existing offers that look good
  2. Press Print Screen
  3. Paste in photoshop
  4. Erase all the content and photoshop it to look like a blank slate with the design features in tact
  5. Replace with your own content
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Old 06-26-2008, 09:18 AM   #9 (permalink)
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I have a feeling you don't know what "above the fold" means. Put anything of importance where the user can see it, right when the page loads (no scrolling). Everything won't fit, but use the space wisely. Take a look at your LP's on smaller resolutions. The stamps LP is basically rendered useless at 800 x 600, users will click back before they attempt to vertically scroll. The loan one is pretty good though.
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Old 06-26-2008, 09:21 AM   #10 (permalink)
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^ Surely that doesn't work in PPC though. I did that initially with my payday loans page but I got carried away.

Shouldn't I be trying to make the page look more unique? What about the QS implacations of print screening an advertiser? I guess if your content is decent it doesn't matter.

Thanks for the tip though. Maybe I'm overthinking this.
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Old 06-26-2008, 09:23 AM   #11 (permalink)
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I have a feeling you don't know what "above the fold" means. Put anything of importance where the user can see it, right when the page loads (no scrolling). Take a look at your LP's on smaller resolutions. The stamps LP is basically rendered useless at 800 x 600, users will click back before they attempt to vertically scroll.
Yeah thats something I need to get used to. Years of working on massive monitors

Thanks
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Old 06-26-2008, 09:35 AM   #12 (permalink)
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It's a good advice generally though.

I'd love to see some good stats on that though. I've had designers tell me not to worry about keeping things small coz most surfers are on 1024+ these days. But I'm willing to bet that most BUYERS are not on 30" widescreens like them! Nothing beats "negotiating" with a designer who thinks they know better.
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Old 06-26-2008, 09:42 AM   #13 (permalink)
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It's a good advice generally though.

I'd love to see some good stats on that though. I've had designers tell me not to worry about keeping things small coz most surfers are on 1024+ these days. But I'm willing to bet that most BUYERS are not on 30" widescreens like them! Nothing beats "negotiating" with a designer who thinks they know better.
Oh crap. I was replying to RuDeDoGg's post but it's gone now. Where did it go?
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Old 06-26-2008, 04:52 PM   #14 (permalink)
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From my experience I have about 1% of my visitors who use anything smaller then 1024x768 but the postage site has no reason not to fit into 800x600.

Use this in firefox: https://addons.mozilla.org/en-US/firefox/addon/1985

That dude on the left of your loans page looks like the gayest douchebag ever, I'd look for a better pic.

Your top link on postage site is blue on blue, that's shit.
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Old 06-26-2008, 05:18 PM   #15 (permalink)
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ouch - Mike Im feeling your pain!
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Old 06-26-2008, 07:08 PM   #16 (permalink)
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From my experience I have about 1% of my visitors who use anything smaller then 1024x768 but the postage site has no reason not to fit into 800x600.

Use this in firefox: https://addons.mozilla.org/en-US/firefox/addon/1985

That dude on the left of your loans page looks like the gayest douchebag ever, I'd look for a better pic.

Your top link on postage site is blue on blue, that's shit.
I know what you mean about the homo on the left. I really want a smart looking woman there. Is there a place I can get public domain images of stuff like that?

Thanks for the plugin

My thinking behind the stamps was to use the USPS colors. I'll see what else I can come up with. Do you think a color scheme suggestor is a good idea?
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Old 06-26-2008, 07:13 PM   #17 (permalink)
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ouch - Mike Im feeling your pain!
The pain of learning doesn't bother me too much
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Old 06-26-2008, 10:35 PM   #18 (permalink)
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OK. Here are the updated versions:

Pay Day Loan Cash Advance

Print Your Own Postage Stamps
(I've left the originals intact for comparison)

I really pushed everything up the page this time. Hopefully they look a bit cleaner, a little less ebook, a little less Web 0.5.

Any more tips?
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Old 06-27-2008, 12:31 AM   #19 (permalink)
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Royalty free images? Free Royalty Free Photos, Pictures, Images and Stock Photography
They have thousands that they just rotate for free ever 24 hours or something. If you want specific images, then you have to pay. I usually just use them for sketching references.

The sites themselves still look dodgy to me.

I know that the one page squeeze gets people in, particularly for money based stuff (although only gods know why), but I figure if you set up multiple pages on the site that ALL lead to the action, while still having product info, you keep a larger percentage of the doubters & skeptics.
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Old 06-27-2008, 12:38 AM   #20 (permalink)
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The sites themselves still look dodgy to me.

I know that the one page squeeze gets people in, particularly for money based stuff (although only gods know why), but I figure if you set up multiple pages on the site that ALL lead to the action, while still having product info, you keep a larger percentage of the doubters & skeptics.
That makes sense to me. I made a slight effort to flesh out the sites with privacy | howitworks | FAQ | features etc. But you are right. My main aim was to have a one page LP.

I was also probably guilty of trying to copy everyone else's page rather than build something unique.

I think with the next one I do, I'll hack WP and have 4-5 content pages, with different call to actions on each of them. I'm guessing if the site isn't too shit then at least if the PPC campaign doesn't turn a profit, I still have something that might do ok with organic SEO.
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Old 06-27-2008, 12:41 AM   #21 (permalink)
 
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Rule #1 The only way to judge a landing page is with real traffic

Rule #2 Changes should only be made through split testing
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Old 06-27-2008, 12:53 AM   #22 (permalink)
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Rule #1 The only way to judge a landing page is with real traffic

Rule #2 Changes should only be made through split testing
Yep. Gotta get off my ass and get these campaigns live
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Old 06-27-2008, 01:26 AM   #23 (permalink)
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First off, please hire a designer. Your sites look like scams. I would NEVER put my information is a site that looks like that (LP1)...

Also, for LP1, you have WAAAY too many "headlines" trying to grab my attention. And they all suck.
Copyblogger has some good headline writing tips:

13 Emotion-Based Headlines That Work | Copyblogger
Can You Write an (Almost) Unbelievable Headline? | Copyblogger
The Problem with Waffly Headlines | Copyblogger
http://www.copyblogger.com/are-you-w...hat-sell-stop/
http://www.copyblogger.com/five-comm...to-avoid-them/
Seal the Deal: 10 Tips for Writing the Ultimate Landing Page | Copyblogger

enjoy!
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Old 06-27-2008, 01:35 AM   #24 (permalink)
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Idiot

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Originally Posted by trigatch4 View Post
  1. Find existing offers that look good
  2. Press Print Screen
  3. Paste in photoshop
  4. Erase all the content and photoshop it to look like a blank slate with the design features in tact
  5. Replace with your own content
I hope he doesn't listen to you. If people can't create their own stuff that works then they're in the wrong industry...


i fuckin hate when people rip off my pages and i don't rip off other ppl's pages. Why is everyone so shady in this industry? Can't people think for themselves?

::-rep in my head::
(i'll leave the real rep robbing to Stack Paper)
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Old 06-27-2008, 02:36 AM   #25 (permalink)
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Originally Posted by rgordon83 View Post
First off, please hire a designer. Your sites look like scams. I would NEVER put my information is a site that looks like that (LP1)...

Also, for LP1, you have WAAAY too many "headlines" trying to grab my attention. And they all suck.
Copyblogger has some good headline writing tips:

13 Emotion-Based Headlines That Work | Copyblogger
Can You Write an (Almost) Unbelievable Headline? | Copyblogger
The Problem with Waffly Headlines | Copyblogger
Are You Writing Headlines That Sell? Stop! | Copyblogger
Five Common Headline Mistakes and How to Avoid Them | Copyblogger
Seal the Deal: 10 Tips for Writing the Ultimate Landing Page | Copyblogger

enjoy!
Cool! That's awesome advice!

Looks like you are hired, mediastar
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Old 06-27-2008, 03:17 AM   #26 (permalink)
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::-rep in my head::
(i'll leave the real rep robbing to Stack Paper)
I don't think I've ever -repped anyone..
Just a smartass ;x

But I agree with Tri, who gives a rip if it's someone elses.
GET THAT FUCKING MONEY!
;]
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Old 06-27-2008, 03:26 AM   #27 (permalink)
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I don't mind ripping the advertiser's page. Not about to rip another affiliate's page though.
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Old 06-27-2008, 05:12 PM   #28 (permalink)
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Originally Posted by stack paper View Post
I don't think I've ever -repped anyone..
Just a smartass ;x
haha, my bad, i thought u were the guy who always -reped people. Or maybe some dude with a similar avatar. Or maybe i'm just going brain dead.... (been working too much!)
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Old 06-27-2008, 05:18 PM   #29 (permalink)
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cool - hit me up!

Dave
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Old 06-27-2008, 07:58 PM   #30 (permalink)
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hired
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Old 07-03-2008, 04:21 PM   #31 (permalink)
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What the hell is the difference between a landing page and a home page. Newbies don't know what split testing is and shit if they don't know that then how are they to know how to do it? I thought I was here for help. I already got bombarded with terminology I don't understand by a super affiliate giving a free seminar.
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Old 07-03-2008, 04:32 PM   #32 (permalink)
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What the hell is the difference between a landing page and a home page. Newbies don't know what split testing is and shit if they don't know that then how are they to know how to do it? I thought I was here for help. I already got bombarded with terminology I don't understand by a super affiliate giving a free seminar.


take the time and effort to read - its all here - you just need to invest some time and absorb it.

Dave
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