bobb42

Hiya all, I am currenty setting up a Online shop selling electrical goods to complement my existing business which has trade premiss where people walk in and purchase,

I am trying to research how to market and advertise my online shop when it is up and running, could some one explain or point me in the right direction on how to market my site,
and also what the followig terms mean and there purpose,

1) adwords
2) ad sense
3) seo
4) affiliates
5) pay to click
6) traffic ( how to create traffic)


i also keep comping up with shopping sites like kellko, pricegrabber, google, froogle, what one would be the better one to advertise on,

please any advise would be appreciated, or is there a step by step guide the explains everything from the start and also explains all of the terms used.



many thx in advance

knukk

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Paddy86

There are alot of good resources out there and here two good ones:

SEO beginners guide http://www.seomoz.org/article/beginners-guide-to-search-engine-optimization

Here is a good list of tools: http://www.agencytool.com/dashboard/

Also you should probably get some kind of rss reader (i use google reader) and subscribe to some feeds from respected SEO's. Most of what they talk about will be over your head at first but the more you read eventually terms just click in your head-

Just google and subscribe to-
Blue Hat SEO (realllly advanced stuff but good to know whats out there)
Shoemoney SEO
Mat Cutts SEO
SEO MOZ
John Chow SEO

Just to name a few!

Also its a good idea to read and subscibe to Mashable's blog as it keeps you up to date on social network news.

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Try using Google Search to find your answers.

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directresponse

Don't bother using adsense if you're trying to make an actual sale on your site. The few pennies Google will pay for your visitor is 1% of what you could make with them if you convert them into a customer.

Focus on making a clean site, and let all of your customers know about it.

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If you are not familiar with online marketing I would consider hiring a professional firm. Otherwise you may end up wasting alot of time and money.

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