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08-06-2008, 09:01 AM
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How do I work with Yahoo! Search Marketing's Interface?
I've run small PPC campaigns in the past, but mostly with AdWords. On a PPC campaign I ran before, I stopped using Yahoo! because it was such a pita, so I'm more than just a PPC n00b, I'm almost a total Yahoo! search marketing n00b. I'm experimenting right now, so I don't want to anger the Google slap gods, so I am working with Yahoo's PPC interface.
I looked at Yahoo's help guide and it's good but too high level. I need real nuts-and-bolts help here with the actual mechanics of setting up keywords for affiliate marketing in YSM. Any help is appreciated. So here I go: Is it just me, or is it slow and difficult to understand? I've had much better success with MSN and Google in terms of setting up campaigns. What I want to do is what I've heard before -- set up lots of long tail keywords as phrase or exact matches, and track them all with unique codes. That's the right approach, right? Yahoo! seems to call phrase/exact match "Standard Search" and seems to want me to use "Advanced" or broad search. I'm using standard. I assume I should have one keyword per ad group, or am I wrong? Is there a way to automate that? I'm slowly adding keywords by hand. |
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