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Old 09-22-2008, 12:37 AM   #1 (permalink)
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Question Adwords Care if Destination URL isn't Base URL?

Right now I've got an ad going to my LP that looks like this...

CoolShirts.com
http://www.coolshirts.com/SHIRTS.php

Would it benefit me to change the ad/LP so that it is....

CoolShirts.com
Welcome To CoolShirts.com

Or am I right in thinking that because the base URL is the same as the display URL that things are fine and it will have no effect on my QS?

Thanks
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Old 09-22-2008, 12:45 AM   #2 (permalink)
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Deep pages are fine. In fact usually better. The quality score can be affected by page content. And the conversions on your end will probably be better. You can also customize the page for that offer or keyword some.
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Old 09-22-2008, 04:20 AM   #3 (permalink)
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Thanks. Yah I've been find with deep pages for most my campaigns even in tough niches like ringtones, but I'm trying some even more competitive niches and QS has suddenly taken on an even greater importance lol.
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