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#4 (permalink) |
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Senior Member
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I saw some of the shows on Top Affiliate Challenge. The guy that won it, Jonathan van Clute, likes to make decisions within 100 clicks. ThisAliCat.com Top Affiliate Challenge Episode 7 Recap
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#6 (permalink) |
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PPC, Link Backs, & More!
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It is a case to case basis IMO. I'd also take into consideration conversions. 20 clicks with 15 conversions is better than 100 clicks with 5 conversions.
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#12 (permalink) |
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Compbizz.com
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100 clicks for me. So, it makes it easy for me to calcuate. Beside 100 clicks is a reasonable number of clicks for you to decide, where your going wrong or right.
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#15 (permalink) |
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Senior Member
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It depends on payout cost per click or per impression can't have a broad answer to this say 100 clicks what if ppc cost you .10 cents and payout is 30 dollars then you can't make a judgement if its profitable offer of only 100 really need to just tweek for every campaign or offer
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#16 (permalink) |
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Member
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It depends on what you're selling. If the affiliate manager is saying it's got a 25% conversion rate, and after 100 clicks you've got a 5% or less. Dump it.
But if the AM is saying it's got a 10% and you've got a 5% after 100 clicks, you haven't got a statistically significant sample size to make a sound judgement yet. You'll need a larger sample size to see that first result was just a fluke or if the real rate of conversion is lower than the AM is saying (Helpful Hint: it always is. The question is, by how much?) For me, I usually don't feel comfortable dumping a campaign until I've gone through 500 or 1000 clicks, and I feel pretty good that I've got a solid landing page and a good keyword list. Then, if after 500 or 1000 clicks it's still crap, I can blame the product, and not my own ineptness, and move on. I've got a campaign that for the past 18 months has made me a consistent $9 or 10 thousand a month, but that I took significant losses on for the first month, through about 5,000 clicks. But I stuck with it because the campaign had a 120-day cookie and I knew that it was working for other people. And, like clockwork, in the second month the sales picked up as visitors returned and made purchases. In fact, when I got Google slapped in late July I ended up making more money in the August (with no adword spend) while I worked to relaunch the campaign, than I had in with the adwords going in July. (But then September was a poor month, because I had to get the adwords running again, and returning cookie sales were dipping from my previous spend.) If I'd ditched that campaign after only 100 or 1000 clicks, I would have missed out on a real winner. Anyway, for me, there are so many variables at work in a campaign that I don't feel comfortable dumping a campaign after only 100 clicks. But, of course, I've also lost plenty of money in testing some real dogs. |
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