newbie2008

How many clicks do you wait for before you start adjusting your campaign?

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d03boy

nineteen

it depends

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kyleirwin

Domainers.

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DanielKemp

I saw some of the shows on Top Affiliate Challenge. The guy that won it, Jonathan van Clute, likes to make decisions within 100 clicks. ThisAliCat.com Top Affiliate Challenge Episode 7 Recap

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Gumby!

Is this a trick question?

MrCat

It is a case to case basis IMO. I'd also take into consideration conversions. 20 clicks with 15 conversions is better than 100 clicks with 5 conversions.

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hyperpoet

Umm I think you mean 100 clicks with 75 conversions is better than 20 clicks with 15 conversions? As in, the bigger the numbers the more accurate your decision making is going to be

nachoninja

twelve

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barman

... to get to the center of a tootsie roll pop?

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d03boy

I wanted to say that so bad.

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mediasup

999.999.9999.999.99.999% of 9,999,999,999 once I reach that I adjust my campaign hope that helps

MDSandB

100 clicks for me. So, it makes it easy for me to calcuate. Beside 100 clicks is a reasonable number of clicks for you to decide, where your going wrong or right.

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this_guy

You beat me to it.

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stadanko101

Yeah...100 is a good benchmark for me. If I haven't reached the tootsie roll by then, I either dump it or adjust and go for another 100.

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mediasup

It depends on payout cost per click or per impression can't have a broad answer to this say 100 clicks what if ppc cost you .10 cents and payout is 30 dollars then you can't make a judgement if its profitable offer of only 100 really need to just tweek for every campaign or offer

DelJean

It depends on what you're selling. If the affiliate manager is saying it's got a 25% conversion rate, and after 100 clicks you've got a 5% or less. Dump it.

But if the AM is saying it's got a 10% and you've got a 5% after 100 clicks, you haven't got a statistically significant sample size to make a sound judgement yet. You'll need a larger sample size to see that first result was just a fluke or if the real rate of conversion is lower than the AM is saying (Helpful Hint: it always is. The question is, by how much?)

For me, I usually don't feel comfortable dumping a campaign until I've gone through 500 or 1000 clicks, and I feel pretty good that I've got a solid landing page and a good keyword list. Then, if after 500 or 1000 clicks it's still crap, I can blame the product, and not my own ineptness, and move on.

I've got a campaign that for the past 18 months has made me a consistent $9 or 10 thousand a month, but that I took significant losses on for the first month, through about 5,000 clicks.

But I stuck with it because the campaign had a 120-day cookie and I knew that it was working for other people. And, like clockwork, in the second month the sales picked up as visitors returned and made purchases. In fact, when I got Google slapped in late July I ended up making more money in the August (with no adword spend) while I worked to relaunch the campaign, than I had in with the adwords going in July. (But then September was a poor month, because I had to get the adwords running again, and returning cookie sales were dipping from my previous spend.)

If I'd ditched that campaign after only 100 or 1000 clicks, I would have missed out on a real winner.

Anyway, for me, there are so many variables at work in a campaign that I don't feel comfortable dumping a campaign after only 100 clicks. But, of course, I've also lost plenty of money in testing some real dogs.

TomerP

imho 100