megashape

Well, I'm really filling like ready to go, but I just want to clear some things.

About ad groups, I understand that you can make a few ad groups with each
having different keywords(phrases), for more targeted ads and decreasing the CPC of the kw's.

now I really need to clarify that issue with the ad groups, how to use them,
why, when etc. (maybe a good article you can suggest of?)


Now the second thing is about split testing, I understand that split testing
mainly done with LP's, you throw scripts at them, that show different forms of LPs each time, like rotating banners only as pages, and then you can optimize/change/add your LP's.
so basically I think u can also split test your text ads etc. etc.
Can you tell me more about split testing?

thanks in advance,

megashape

481 views? no responses? the boobs aren't good incentive any more?

icwkd

Your questions are hopelessly clueless. The boobs are the only reason this thread hasn't gone up in flames.

megashape

ok I'm just being lazy ass, I'll go read the adwords docs,
but at least can you suggest me of any good comprehensive split testing article ?
I know I can google it, but I prefer suggestions of personal opinions.

dewme5

You are looking for the short cuts. They don't exist. Split test. A vs. B, in any combo you can think.

So far as ad groups go. You can just use them to further organize your split testing. I would use adgroups for times, and/or locations. Such as comparig NYC vs. LA, and have them run from 5pm to 8pm everyday, with time zones these have to be split.

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