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Old 07-31-2009, 08:32 AM   #1 (permalink)
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Ppc Competitor Bidding
Basically, a few days ago I started promoting life insurance. I was concentrating on competitor terms and was actually doing really well. Trouble was my ctr was shit.

So I started changing my ads and my ctr went up, but sadly conversions went down.

My question is;

Any resources on good brand name bidding?

How bad is it to have keywords sitting in a campaign with quality scores of like 2, but you are getting decent roi?

What are the long term effect of having ads with a ctr under 1 or even 0.5%?
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Old 08-04-2009, 04:06 PM   #2 (permalink)
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tacobell has a spectacular aura about
From my experience it could cause the quality of your account as a whole to go down.

You might want to consider opening multiple accounts.
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