Decent CPM rate? - WickedFire - Affiliate Marketing Forum

maverick007 · 08-04-2009, 12:33 PM

So, I'm getting started by trying to make private banner deals with web site owners. I just got a reply back from a site owner who wants $150 for 10,000 impression per month for a 728x90 banner. Which is basically $15 ecpm. The offer I'd be pushing pays out $35.

Below are my number estimations. I'm estimating .5%, my AM claims the offer has a 10% conversion rate.

Ad Cost $150.00 Impressions 10,000 CTR 0.500% Clicks 50 eCPC $3.0000 eCPM $15.0000

Payout $35.00 B/E Units 4.29 B/E Conv Rate 8.57%

Proj Conv Rate 10.00% Units 5.00

Revenue $175.00 Ad Spend $150.00 Gross Profit $25.00 ROI 16.67%
Doesn't even seem worth it to me? Thoughts?

Thanks!

oksk89 · 08-04-2009, 12:40 PM

I personally wouldn't.

I always figure the alleged conversion rates given by the networks are a bit higher than in reality.

Plus, unless the site you're dealing with is ULTRA-targeted towards your niche product... seems like a waste to me.

Webtistic · 08-04-2009, 12:42 PM

Quote:

Originally Posted by maverick007

So, I'm getting started by trying to make private banner deals with web site owners. I just got a reply back from a site owner who wants $150 for 10,000 impression per month for a 728x90 banner. Which is basically $15 ecpm. The offer I'd be pushing pays out $35.

Below are my number estimations. I'm estimating .5%, my AM claims the offer has a 10% conversion rate.

Ad Cost $150.00 Impressions 10,000 CTR 0.500% Clicks 50 eCPC $3.0000 eCPM $15.0000

Payout $35.00 B/E Units 4.29 B/E Conv Rate 8.57%

Proj Conv Rate 10.00% Units 5.00

Revenue $175.00 Ad Spend $150.00 Gross Profit $25.00 ROI 16.67%
Doesn't even seem worth it to me? Thoughts?

Thanks!

Generally speaking, I think your CTR is too high for a banner and your conversion rates will be lower than search clicks for sure...

08-04-2009, 12:33 PM	#1 (permalink)
maverick007 Junior Member Join Date: Dec 2008 Posts: 6 iTrader: 0 / 0%	Decent CPM rate? So, I'm getting started by trying to make private banner deals with web site owners. I just got a reply back from a site owner who wants $150 for 10,000 impression per month for a 728x90 banner. Which is basically $15 ecpm. The offer I'd be pushing pays out $35. Below are my number estimations. I'm estimating .5%, my AM claims the offer has a 10% conversion rate. Ad Cost $150.00 Impressions 10,000 CTR 0.500% Clicks 50 eCPC $3.0000 eCPM $15.0000 Payout $35.00 B/E Units 4.29 B/E Conv Rate 8.57% Proj Conv Rate 10.00% Units 5.00 Revenue $175.00 Ad Spend $150.00 Gross Profit $25.00 ROI 16.67% Doesn't even seem worth it to me? Thoughts? Thanks! Share Share this post on Digg Del.icio.us Technorati Twitter

08-04-2009, 12:40 PM	#2 (permalink)
oksk89 Senior Member Join Date: Jun 2009 Posts: 239 iTrader: 0 / 0%	I personally wouldn't. I always figure the alleged conversion rates given by the networks are a bit higher than in reality. Plus, unless the site you're dealing with is ULTRA-targeted towards your niche product... seems like a waste to me. Share Share this post on Digg Del.icio.us Technorati Twitter

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