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#1 (permalink) | |
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Auction2Post is a Wordpress plugin that allows you to add eBay listings to your blog. It is currently my favorite plugin as I'm a big fan of WP and eBay alike. So, this combines two of my favorite platforms (blogging platform and ecommerce platform) into one easy to use plugin.
What you will need (not yet, finish reading first):
Yep. That's all you need. ...for now. It may look a little overwhelming, but by the time I'm finished with you, you'll know the how and why for each piece of the puzzle.If you add up the costs, your initial cost to get started is about $150. So, this is something that should be affordable to anyone out there. Are you going to make your money back in your first month? Unlikely, but possible. Depends on how hard you want to work. With very little work, you can probably recoup your investment in just a couple months. Like most things in life you get out what you put in. Put in little work, expect little returns. Put in more work, and the returns go up. Simple math. Okay let's get started. First, read through this article before you go spending any money or time on this. You need to understand the how and why's of things before jumping in with both feet. Granted, this isn't rocket science, but it's still a good idea to know what you're getting into first. Getting Started The whole point behind Auction2Post is to integrate eBay auctions into you blog. Pretty simple, right? The real question is: What type of listings do you want to focus on? If you simply want to add eBay listings to a category in an existing blog, then go ahead and stop reading. Buy Auction2Post, add it, create your category and add the listings you want. I have to assume that if you are reading this, what you really want to do is create entire sites / blogs around specific niches and make money, right? Right. Okay, so you need to figure out what sells on eBay and what gets searches in Google. What niche? You can try to figure out what's hot for free by going to eBay Pulse. The problem with this method is the limited data you get. Let's say you want to see what's hot in antiques... ![]() From the main eBay Pulse page, you would click on See More eBay Pulse Categories and then click on the top level category Antiques. Now, you can see what the popular searches are for that category. You can do this for as many or as few categories as you like. Unfortunately, that's the end of your data. If you click on the hyperlinked search title, it will take you to the results of the search. So, while you know that "sterling" is the most popular search under antiques, you have no idea how it compares to other searches. It doesn't show you volume, sell through data, anything, just the searched keyword and it's relative popularity in that category. This is where Terapeak comes in. Terapeak Terapeak used to be known as eBay Market Research (years ago) and was hosted on eBay's site. Since then they have broken off and are now Terapeak. Terapeak is the best eBay research tool - IMO. Long, long ago, eBay used to have Hot Lists. No longer. Terapeak has that data now. Forget about using eBay Pulse, you'll just pull your hair out. Let's take a look at Terapeak. When you login, this is the screen you should see: ![]() On the left side of the screen, look for Hot Research and click it. I like to start with Hot Products. This is the list of products sold, what their Sell Through rate was (what percentage of products sold), average selling price and how many sold. It defaults to one week. So the data you're looking at is from the last seven days. Nice! ![]() Start by scanning through the product list and find some items that interest you. Once you do, start clicking on the Category for that item. When you click on the category it will bring up all the related items with their sell through rates, average price and items sold. I like to look for categories that have a large list of items sold with a high average sell through rate. To figure that out, I'll highlight the list and paste it into an Open Office spreadsheet (Excel for most of you) then use the following formula to figure out the overall average sell through: Code:
=(sum(cell range))/total rows Also, I'll sum up and average the selling price column and sum up the items sold column. This gives me an idea of how well the searches do as a category and not just on an individual basis. This is important because in some cases there will be a couple items that do very well, while the rest of the items in that category don't. After analyzing the data from Terapeak, I'll open up Wordtracker's free keyword tool and see if related search terms get any traffic. If they do, then I'll open up Google, Yahoo and Bing and see what the competition looks like. I'm not going to get into any deep competition analysis here, and for the most part I don't do it when I'm researching niches either. Just a cursory glance over the top 10 or top 20 results to get an idea. What I'm looking for are niches where the top results are either relatively unrelated sites or really deep links to sites. What I don't want to see are a bunch of top level domains in the top SERPs. Deep links and unrelated sites generally mean I have a better chance to rank for the term. This isn't always true, but like I said, I'm not going into any deep competition analysis, just a glance through. At this point, if the Terapeak data looks good, Wordtracker shows enough searches and the SERPs look fairly open, I'll go find a domain to buy. Domains When I buy a domain for my A2P sites, ideally I want to buy one that coincides with the most searched term related to the products I want to push. Sometimes, that's not always best though. If the search term contains a trademarked term, I don't buy a domain with the term in it. Why not? Simply because eBay's Partner Network Terms prohibits it. Under section F - "Restricted Activities" - subsection 3 "Infringement" it states: Quote:
Ideally, if the .com is available that's what I buy. I like .com's simply because the average person is programmed to remember domain names with .com at the end. Theoretically, this should help traffic. If someone visits your site and they want to revisit it, they'll remember SiteName.com usually. If your site is actually .net, then you just gave up traffic to the guy that owns the .com. The other reason why I like .com's is because I am programmed to remember .com. Most of my domains are .com's and inevitably when I buy something other than a .com I have a heck of a time remembering what the TLD is. For example, I purchased buyproductname.net and I kept typing in buyproductname.com in the address bar. When the site came up it wasn't mine and I would get confused and have to look it up. After about a week of this, I got used to my domain name and didn't have the problem anymore. Dot coms work best for me because I'm stupid and most visitors are stupid. continued.... Last edited by Mike; 08-20-2009 at 05:13 PM.. Reason: the A2P aff links are for tracking. I told radio not to pay me on them. Just FYI |
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continued
Setting Up Your Site
I'm going to assume that you know how to use FTP clients and setup your hosting accounts. If you don't, then stop reading and go learn how. I like Filezilla (free) but it doesn't work with Vista 64bit so I use Smart FTP (paid). Really quick tutorial on installing Wordpress and plugins:
It's Time To Create The Site! Now that you have Wordpress installed and configured, it's time to login and start playing with the bubble wrap. To begin, go to your settings and change whatever you feel is necessary. Here's the list of what I like to change:
Let's turn on some plugins and start configuring those. Auction2Post Plugin I'm not going to cover the configuration of A2P since Radio has that handled quite well in his forum. So, I'll skip this, but don't forget to turn it on now. A2P Support WP Auto Tagger and Short Post URLs Plugins Just click activate and you're done. Next!! WP Super Cache This one is not entirely necessary, but it can save you a call from your host if you have a lot of Wordpress sites running. One downfall of Wordpress is it's very processor intensive. Everytime someone loads a page it has to parse the PHP script to present the page to the visitor. If you have a lot of visitors, this can really put a strain on the processor. So, the answer to that is to use WP Super Cache and cache the pages. That way when a visitor arrives they are shown a cached version of the page instead of forcing the server to parse the PHP again. Also, if you have a lot of low traffic Wordpress sites, that can have the same effect as one high traffic site. Moral of the story: install and use WP Super Cache on all your Wordpress installations. WP Super Cache is relatively simple to install and configure. You will need to make sure that your .htaccess file is writeable (666 or 777) and your wp-config.php file (just long enough to configure WP Super Cache, then change it back to 644). After you click Activate, you'll get this message at the top of the page: WP Super Cache is disabled. Please go to the plugin admin page to enable caching. So, click on the link (not here, in your Wordpress installation), once you do this, you may get a message that it could not write to the wp-config.php file. If this happens, change your wp-config.php file's permissions to 666, then refresh the page. Now you should be able to turn it on. Do it now. Then scroll down the page and click “Update Status”. Next, scroll down more and under the Mod Rewrite Rules box, click the Update button there as well. Done with WP Super Cache. Change your wp-config.php file permissions back to 644. PS. Ignore the warning at the top of the WP Super Cache page: Quote:
Amazon Machine Tags Actually, Radio posted a good post on adding Amazon Machine Tags to your A2P site, so I'm not going to rehash it. I will quote it here though for those that missed it: http://www.wickedfire.com/sell-buy-t...tml#post610528 Quote:
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#4 (permalink) |
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Push & Rise
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Absolutely awesome. +rep
I have a site like this that I added eBay auctions to about 2 months ago (was only pushing CJ deals before), and already I'm pulling in $200+ a month from both ePN and CJ, with a majority of that income coming from ePN. The big difference with my setup is that I'm simply using eBay's RSS generator with the feed getting parsed by WP-o-Matic (free). The eBay RSS feeds are as basic as can be, and don't include anything like a description or a big fancy picture, just a title of the eBay listing, a small pic, and rover links for people to Bid/Buy. Since it looks like auction2post pulls up big pretty pictures and full descriptions, OMG, I might just have to invest in it. This is good stuff people. It's seems like that these days there's a lot of money to be made in the long-tail, and my newbie ass is proof that this is the case, as 90% of all my traffic comes from G. More food for thought; since Google wants to be the best at search, they'll show something from your site, even if it's supposedly sandboxed (like mine supposedly is), because your site (and eBay) will be the only one with <title>your-long-tail-title</title> that best matches a users search query. |
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#5 (permalink) |
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The Fun Part
Now that you have everything set up and configured, it's time to get some traffic. Since this thread is basically about keeping things simple and cheap, I suggest the SEO route. Here's where you can go nuts, if you want. Backing up... Before you throw traffic at your site, you'll want to make sure that everything is working correctly. I usually go through several themes (I've got about 40 in my "custom" Wordpress folder) before I find one that I like. Make sure you have a couple A2P posts already published so you can see what it looks like with content. Viewing a theme without content is not the best idea because they generally look completely different with content than they do without. Once you've settled on your theme. Start looking at the posts themselves. This will help you fine tune your A2P template. I use the one that radio posted in his sales thread slightly modified. Code:
<a href="[link]">[img[alt="[title]" border="0"]]</a> <h4><a href="[link]">Click here to purchase [title] on eBay!</a></h4> <p> [description] </p> <h4><a href="[link]">Click here to purchase [title] on eBay!</a></h4> <hr/> <h3><strong>Available NEW at AMAZON</strong></h3> <br /> [amtap amazon:asin=xxxxxxxxxxx] [amtap amazon:asin=xxxxxxxxxxx] [amtap amazon:asin=xxxxxxxxxxx] Code:
http://www.amazon.com/Sunforce-50044-60-Watt-Solar-Charging/dp/B000CIADLG/ref=sr_1_2?ie=UTF8&s=automotive&qid=1250787612&sr=1-2 Okay, so you got a theme and the template looks good. Let's populate some content. I like to add 5 - 10 items per category to start. This also helps you figure out what terms pull the items you want and not random stuff. Also, don't be afraid to add negative terms so you don't get unwanted stuff. Oh yeah, and narrowing the search by eBay category also helps. ![]() Play around with the options and find the best combo possible. You can preview the listings before you post. Once you know what the best search terms are for your items, go to Automation and create an automated posting. When you create your automated posting, be sure to name it something descriptive. I like to use the category name, since my automations are created based on categories. Also, I like to limit them to 1 post per hour, unless I have a bunch of categories, then I might make it 2 - 5 posts per day. Now, where were we... Oh yeah! Traffic. SEO. Whatever. Here's my Super Simple SEO System (SSSS - trademark pending ) that I use:
Obviously, I don't recommend you stop there, that's just the bare simple minimum. If you really want to go wild, read Eli's blog, particularly his SEO Empire post. Eli does an amazing job spelling out how to build your SEO Empire and get good rankings, even for competitive terms. If you want to go automated-SEO (black hat to some) talk to BoFu2u. He's got that covered in spades. That's it for now. I'll add more as I think of it. |
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#6 (permalink) | |
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I know this is going to sound like a sales pitch, but you won't regret it.
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#8 (permalink) |
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Unconsciously competent.
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Nice post, Mike! You go way beyond anything that I've laid out... appreciate it!
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![]() Targeted Niche Specific Content Creation using eBay API! Get auction2post - the only eBay Wordpress plugin with the flexibility to monetize other income sources! I'm not a member of ePN... so what! Get the plugin bb_wolfe calls "the best Wordpress plugin out there, bar none!" Amazing WP plugin developer Refrozen calls auction2post "pimp!" |
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#10 (permalink) | |
![]() Join Date: Apr 2007
Location: A Dark Satanic/Green and Pleasant Land
Posts: 3,511
iTrader: 14 / 100%
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Great post mate. Not used Terapeak for years, sounds like it's come on a lot... nice tip. (BTW their aff prog is with CJ)
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#11 (permalink) |
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Whose affiliate program is with CJ? Terapeak? Did not know they had one. No biggie, I didn't write this to make money off of. Just wanted to share with the group. Like my little note says at the bottom of the first post, the affiliate links for the A2P plugin is just for tracking. I told Radio not to pay me on any sales generated by them. The rest of the links are just straight links.
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#12 (permalink) | ||
![]() Join Date: Apr 2007
Location: A Dark Satanic/Green and Pleasant Land
Posts: 3,511
iTrader: 14 / 100%
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) I'm just in the habit of signing up as an affiliate for everything I use and remember trying to promote it on an ebay seller tools site ages ago.One thing I like to do which some peeps might find handy is to add an RSS-fed News category to a2p & phpbay sites. Keeping it very clean and un-spammy (quote and source link) with a low rate of posting it picks up trackback links and I've never had a complaint on these types of sites. For niches that are always being talked about (e.g. cellphones) it tends to look good too - like you are doing more than just selling the products, you are providing the latest news about them. Personally I use wp-autoblog with the related posts plugin for internal linkage but there's loads of other options.
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...Too Lazy Last edited by LazyHippy; 08-20-2009 at 08:20 PM.. |
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#13 (permalink) |
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Great idea on the Related Posts plugin! See guys, even with my little "how to" there is still massive room to improve on it.
I'm off to get that plugin and play around with it. BTW, I use Feedwordpress, since WP Autoblog doesn't appear to be supported anymore by the author. |
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#14 (permalink) |
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Push & Rise
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So, after buying auction2post, I literally had a site up, running, and populated with oodles of eBay auctions rougly 4 hours later. The plugin, while very elaborate, had a very small learning curve, and now I can probably have a quality site up in about an hour.
Awesome stuff. Check it out indeed. http://www.wickedfire.com/sell-buy-t...ck-coupon.html |
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#15 (permalink) |
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Unconsciously competent.
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I didn't want to give away one of the techniques that I believe Bofu2u is going to share in his blog review (on account of him sharing it with me) - but Related Posts plugin is a very smart move. I'll save it for him to explain.
__________________
![]() Targeted Niche Specific Content Creation using eBay API! Get auction2post - the only eBay Wordpress plugin with the flexibility to monetize other income sources! I'm not a member of ePN... so what! Get the plugin bb_wolfe calls "the best Wordpress plugin out there, bar none!" Amazing WP plugin developer Refrozen calls auction2post "pimp!" |
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#16 (permalink) | |
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Automation Specialist
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#20 (permalink) |
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Unconsciously competent.
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Made a link to this post on my support forum a sticky - again, absolutely brilliant writeup. As I said over there, this is such a fantastic writeup on account of it being a complete tutorial - follow these steps, get paid. Granted I did warn any traffic I send over here to a) lurk before posting to get a feel for this place, and b) don't click on any links! lol.
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![]() Targeted Niche Specific Content Creation using eBay API! Get auction2post - the only eBay Wordpress plugin with the flexibility to monetize other income sources! I'm not a member of ePN... so what! Get the plugin bb_wolfe calls "the best Wordpress plugin out there, bar none!" Amazing WP plugin developer Refrozen calls auction2post "pimp!" |
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#21 (permalink) | |
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#23 (permalink) | |
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$72.86 every month like clockwork. Don't forget the T&C's: You can't cancel unless you can prove that one of my posts was responsible for a death of an immediate family member, AND you have to include the coroner's report signed and notarized, of course. ![]() Okay, serious question for you guys: Where the hell are the setting for the WP Related Posts plugin? For the life of me, I can not find them. Is it possible that it's not compatible with 2.8.4? |
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#24 (permalink) | ||
![]() Join Date: Apr 2007
Location: A Dark Satanic/Green and Pleasant Land
Posts: 3,511
iTrader: 14 / 100%
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I'm using the + 404 version (saves on using an extra plugin if you delete expired posts), but fairly sure it's in the same place for the other version.
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...Too Lazy |
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#25 (permalink) |
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Okay, I figured it out. Apparently I had the wrong one. LazyHippy can you link yours here? I ended up going with WordPress › Yet Another Related Posts Plugin WordPress Plugins
Also, when I went to configure YARP, it slowed everything WAY down. I realized it's because the WP Auto Tagger I linked y'all to before had over 1200 tags listed. Most were not related to the content at all. Soooo.......... I went searching for another one and found Auto Tags which allows you to limit the number of tags returned. For example with WP Auto Tagger I had posts that contained 20+ tags of seemingly random shit. After installing Auto Tags I set the tag limit to 3 from Yahoo and 3 from tagthe.net. Next, I tested it by adding a single auction. When I checked the post tags it only had 8 tags and 6 were related to the content. Only two were a little off (geography tag - US and "feedback"). So, scratch WP Auto Tagger and get Auto Tags instead. Oh yeah, and YARP works very nice! The related posts it pulls are dead on. |
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#26 (permalink) | ||
![]() Join Date: Apr 2007
Location: A Dark Satanic/Green and Pleasant Land
Posts: 3,511
iTrader: 14 / 100%
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Does it interfere with any tags you add yourself? (Until multiple categories are supported on a2p I'm using tags for a lot of navigation.) The related posts plugin I've been using is this modified version, but as it's no longer supported by the author I think I'll check out YARP, sounds like a better option (and smart 404 is pretty good if you delete expired posts).
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#27 (permalink) |
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Up 24h/day
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great post SEO_Mike!
I'm working on something similar but with a different data source, I'll post if it's something worth trying just a curiosity? what's the advantage of short post urls against a url structure like /%category%/%postname%.html ?
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Buy a cheap and reliable hosting plan using my affiliate link and get 3 months of payments refunded by me! PM me for more info |
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#28 (permalink) | |
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Senior Member
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Is anyone blocking bots in their htaccess file which lowers the EPN epc? I'm using the below list taken from the phpbay forums.
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Digital Scales |
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#30 (permalink) |
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Senior Member
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Kudos to Shelby on phpbay forums, he came up with it. It's always changing with new bots being added, I'll repost it as and when.
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Digital Scales |
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#32 (permalink) |
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Unconsciously competent.
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The plugin is optimized for shared hosting (though it absolutely owns on a vps) - in General Settings set the number of images to download to ONLY the number that you are using in your template as the default is all.
Second, if you have a lot of images, you will have a lot of files/inodes - that's just the way it is... wordpress makes a thumbnail and medium file for each that you download using the eBay API. that's how it works. if you are not deleting old auction posts (in order to keep the content up for the serps - be aware you're in violation of eBay developer TOS - not my problem, i just make the tools - granted, this is NOT my recommended way of doing it as i think with a smart 404 plugin you can do better, but i'm not the seo expert) you can delete expired auction attachments (images) in the maintenance tab. Another thing to consider is if your site isn't pulling in unique items where quality matters and each is unique (colletibles vs. cds/dvds/books/etc) - upload a single image to your web server and in the template just link to that image instead of downloading hundreds or thousands of the same image - skype headsets for example - if you're doing a targeted search on a particular headset... just show the stock photo of the headset model... as an idea to save space / inodes. Finally, if you are using separate wordpress installs for every site - you are inherently going to have a fair amount of inode overhead just for the content manager - the current licensing does not support multiple domain licenses, but that is being resolved at which point you could follow the tutorials on running multiple sites off one install (the issue now is that the single license domain conflicts with other single license domains - soon to be resolved).
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![]() Targeted Niche Specific Content Creation using eBay API! Get auction2post - the only eBay Wordpress plugin with the flexibility to monetize other income sources! I'm not a member of ePN... so what! Get the plugin bb_wolfe calls "the best Wordpress plugin out there, bar none!" Amazing WP plugin developer Refrozen calls auction2post "pimp!" |
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#35 (permalink) | |
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Spank Me~
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I don't think it would matter, but I would place those before any thing else. |
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#37 (permalink) | |
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Unconsciously competent.
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Regarding the new changes to the ePN payment model - this was posted by one of the "pinks" - eBay reps - on the ePN eBay board:
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There is another thread on the ePN changes so this thread should probably stay on focus per SEO_Mike's intent (showing people how to make money w/ the plugin vs. ePN TOS, payments, etc.) - but I thought this relevant because what SEO_Mike is showing above is exactly what is in the excerpt above. You can modify the templates in auction2post so that every post you are displaying is a shopping comparison (similar to what Mike posted above), product review, or daily deal type post. I think this bodes well for websites utilizing auction2post and the new ePN payment model, especially in the shopping comparison model (similar to what is shown above).
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![]() Targeted Niche Specific Content Creation using eBay API! Get auction2post - the only eBay Wordpress plugin with the flexibility to monetize other income sources! I'm not a member of ePN... so what! Get the plugin bb_wolfe calls "the best Wordpress plugin out there, bar none!" Amazing WP plugin developer Refrozen calls auction2post "pimp!" |
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#38 (permalink) | |
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Oh duh, you're right. I was looking at something else and responding to this. Sorry about the confusion. /edit/ not sure why I was thinking robots.txt. Looks like I said the same thing a few posts up. Hopefully nobody noticed
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#40 (permalink) |
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SEO is the new SEO
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Just so everyone knows, the A2P template can be customized however you want. Even if you don't want to go with the Amazon products you can insert other products directly into the template. I coded up a simple 2 column table in notepad and inserted some related products from CJ on one of my iphone sites. It shows a small thumbnail image, which is clickable, and then a text link description. And you could get way fancier if you wanted to. Just another option for getting more products on your A2P sites. Check it out.
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#41 (permalink) |
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Unconsciously competent.
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nice share, efreezy! certainly not limited to Amazon as a secondary partner as efreezy points out.
A.S.E. was great for meeting retail merchants w/ affiliate programs - a lot of those items are available for sale on eBay as well. between sidebar widgets, datafeeds from other merchants (outside scope of auction2post), and mashup posts w/ a2p and either additional plugins like Machine Tags or hard coding in the merchant links in the templates, there are lots of ways to make these sites profitable w/ mutliple streams of income. All the while a2p is pumping the sites full of content from eBay.
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![]() Targeted Niche Specific Content Creation using eBay API! Get auction2post - the only eBay Wordpress plugin with the flexibility to monetize other income sources! I'm not a member of ePN... so what! Get the plugin bb_wolfe calls "the best Wordpress plugin out there, bar none!" Amazing WP plugin developer Refrozen calls auction2post "pimp!" |
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#42 (permalink) | |
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#43 (permalink) | |
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Unconsciously competent.
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a2p is a tool for pulling in content, but gives you a template system that allows you to insert shortcodes for other plugins, or straight html for including other affiliate offers. a2p works with the eBay API and only the eBay API - it does not work w/ Amazon API or CJ directly.
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![]() Targeted Niche Specific Content Creation using eBay API! Get auction2post - the only eBay Wordpress plugin with the flexibility to monetize other income sources! I'm not a member of ePN... so what! Get the plugin bb_wolfe calls "the best Wordpress plugin out there, bar none!" Amazing WP plugin developer Refrozen calls auction2post "pimp!" |
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Member
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#48 (permalink) |
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5th Year Senior Member
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LULZ
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Instant access to merchants at Commission Junction, Shareasale, Google Affiliate Network, and PepperJam. Over 50 million products ready for you to sell for commission. |
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#50 (permalink) |
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Quick update: without any additional SEO to the sites, I'm still seeing clicks and conversions coming through. Up to a whopping $120 this month! LOL!
Unfortunately, I've been tweaking landing pages and worrying about PPC and not spending any time on the A2P sites. I've got a pending order with nanexo (told him I'm in no hurry) so when that's finished I'll give you guys another update. If his service works as well as I hope (fingers crossed) it could be a big boost and save me a ton of time. |
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